Data Scientist - Measurement Modeling at a Leading U.S. Retailer

Join FocusKPI as we seek a highly skilled Data Scientist - Measurement Modeling to empower one of the U.S.'s premier retailers and e-commerce giants. This is a unique opportunity to influence ads measurement methodologies at a company integral to America's shopping habits, with a significant focus on its burgeoning in-house advertising strategies.

About the Role

As a Data Scientist, you will be at the forefront of crafting media mix models that detail the correlation between marketing efforts and business outcomes, both short-term and long-term. This contract role is remote-based in the U.S. and provides a competitive hourly rate of $55 to $65. The initial 6-month contract may extend or convert into a full-time position based on budget availability and performance.

Key Responsibilities:

• Develop and refine media mix models to trace the impact of marketing tactics on business results.
• Conduct scenario simulations and optimizations to aid in marketing investment decisions.
• Utilize SQL & Python for hands-on modeling and complex analytics tasks.
• Improve synthetic control groups and enhance MMM and MTA algorithms for precise ads impact estimates.
• Simplify complex modeling techniques for stakeholders and craft compelling stories linking model results to business challenges.
• Collaborate with cross-functional teams to integrate data science initiatives seamlessly.

Minimum Qualifications:

• Master’s degree in Statistics, Economics, Operations Research, Engineering, or a related field.
• Over 6 years of professional experience specifically in ads measurement methodologies.
• Strong proficiency in SQL, Python, or R, coupled with a deep understanding of database structures.
• Robust background in predictive modeling and advanced measurement in the marketing analytics sphere.
• Proven project management prowess, handling technical resources and multiple project scopes.
• Ability to translate technical concepts into actionable insights.
• Enthusiastic about working in a dynamic, agile environment and possess a collaborative spirit.

Preferred Qualifications:

• PhD in a related field.
• Advanced coding capabilities and experience crafting Python modules.
• Expertise in A/B and multivariate testing methodologies.

Note: We are prioritizing applicants with direct experience in MMM/MTA and ads measurement methodologies. Unfortunately, this position is not suitable for Data Analysts, Data Engineers, or Software Engineers without this specific background.

Working with FocusKPI

Founded in 2010 and headquartered in Silicon Valley with an additional office in Boston, FocusKPI, Inc. specializes in data science and predictive analytics. Our mission is to deliver data-driven insights to enhance business operations and strategies.

Attention: Our official communication is sent through the @focuskpi.com domain. Please stay vigilant and report any suspicious activities or communications from other domains to .

Apply Now!

If you're passionate about leveraging extensive datasets encompassing 95% of American households to drive impactful marketing insights, apply today to be a pivotal part of our innovative team!

Thank you for considering this opportunity with FocusKPI’s hiring team.