Join Oportun - Empowering Financial Futures

Oportun (Nasdaq: OPRT) is a leading digital banking platform dedicated to helping our 2.2 million members achieve their financial goals. By offering intelligent borrowing and savings solutions, Oportun empowers members to build a secure financial future. Since inception, we’ve delivered over $17.8 billion in responsible and affordable credit, saving our members more than $2.3 billion in interest and fees, and helping them save an average of $1,800 annually. Learn more at .

Why Work at Oportun?

When you join Oportun, you become part of a diverse, equitable, and inclusive team committed to fostering a sense of belonging. Our inclusive culture is integral to our organization's performance and our mission to provide affordable credit to those excluded from the financial mainstream. This culture is celebrated through our employee resource groups.

About Oportun's Marketing Team

Oportun’s Marketing Team is at the core of driving growth and enhancing member experience. Our close-knit community of marketing professionals leverages diverse backgrounds to create impactful strategies that meet the unique needs of our members. We focus on efficient business growth while building a world-class marketing organization for the future.

Role: Website and Optimizations Data Analytics (R12103)

Join Oportun’s Growth Marketing Team to help expand our Website, SEO, ASO, and online reputation programs. With 4 million annual visitors, we are focused on personalization, optimization, and crafting the perfect website experience. In this role, you’ll develop a data-driven understanding of website performance and translate user behavior into enhanced user experiences.

You’ll gain expertise in SEO strategies, KPIs, and performance evaluations. We're seeking someone adept in analytics who can configure website tests, perform analysis, create dashboards, and interpret our website and SEO data.

Key Responsibilities

• Lead website and SEO testing, optimizations, and insights for data-driven improvements.
• Configure website tests using Wordpress and Amplitude.
• Conduct website and AB test analysis, derive actionable insights, and implement them.
• Build website and SEO dashboards in Domo.
• Create testing agendas and manage schedules using Jira and Coda.
• Oversee testing content through the review process.
• Generate competitor audit research deliverables to keep our knowledge fresh and inspire learning agendas.

Required Skills and Experience

• Strong analytical and critical thinking skills.
• Proficiency in SQL, R, and Python.
• Deep understanding of methodologies like A/B testing, multivariate testing, and data engineering.
• Experience with statistical modeling techniques (linear regression, logistic regression, cluster analysis) and their real-world applications.
• Familiarity with data visualization tools such as Tableau, Birst, or Power BI.
• Curious and quick learner with strong organizational skills.
• Ability to take initiative, manage tasks and deadlines, and effectively collaborate in teams or independently, especially in a remote setting.
• Strong communication skills with the ability to interact effectively at various levels within the organization.
• English fluency required.

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Equal Opportunity Employer

Oportun proudly embraces diversity and welcomes all qualified applicants, without regard to race, age, color, religion, gender, national origin, disability, sexual orientation, veteran status, or any other protected category.

We will never request personal identifiable information (bank, credit card, etc.) before you are hired and do not charge pre-employment fees such as background checks, training, or equipment. If you suspect fraud by someone posing as Oportun, please report your experience to the FBI’s Internet Crime Complaint Center (IC3).

Company Name: Oportun
Job Title: Website and Optimizations Data Analytics (R12103)