Company Description
About Publicis Health
Publicis Health is a Dynamic Health Engagement Platform, connecting data, content and technology seamlessly. It is driven by marketing and business transformation and offers our clients fluid access to world-class talent and revolutionary capabilities. With 40 offices and 15 brands worldwide, Publicis Health employs over 3,000 healthcare professionals specializing in advertising and branding, data and analytics, strategic planning, service design, digital media and technology, science, and medicine.
Publicis Health companies include Digitas Health, Heartbeat, Insync, Langland, Payer Sciences, PlowShare Group, Publicis Health France, Publicis Health Media, Publicis LifeBrands, Publicis Resolute, Razorfish Health, Real Science, Saatchi & Saatchi Wellness, and Verilogue.
Website: www.publicishealth.com | Facebook: www.facebook.com/PublicisHealth | Twitter: www.twitter.com/PublicisHealth
About Publicis Health Media
PHM is the leading health media agency in the US. It is devoted to delivering superior solutions that connect people with meaningful health and wellness solutions daily. Inspired by our passion for health and wellness, our work across the entire media ecosystem helps real patients navigate vital moments of their healthcare journeys.
Despite growing to become the number one agency in our industry, we still embody the spirit and energy of a startup. This enables us to create bold and significant “health media firsts” for our clients and doing it all with #phmlove.
Job Description
The Manager of Business Intelligence (BI) will use their years of data analysis experience to support the BI Associate Director or BI Senior Leadership in our broad range of enterprise clients within the health and wellness industry. Crucial to their success, they will use the various data sources available to the BI team to measure active media/marketing campaigns in the market, and turn these learnings into practical business implications for our clients. They will help train new team members and manage the workload of the team to ensure all work is completed in a timely manner.
Successful candidates should have excellent analytical abilities, strong technical skills, remarkable business knowledge, intense curiosity, and superior communication skills. They are adaptable self-starters with a high attention to detail, capable of working in a fast-paced and ever-changing environment.
Key Responsibilities
While every engagement is unique, here is a typical task and deliverable rundown:
• Forming and maintaining professional relationships with internal (PHM) and external (client team, partner agencies/consulting groups) stakeholders, effectively communicating, and fulfilling all data needs BI is responsible for.
• Oversee the accuracy of the internal data sources and third-party vendors/data streams that make up our custom measurement platform, ensuring tasks are completed within the established timeline and delivery dates.
• Show proactive efforts to remove obstacles that prevent meeting deliverable timelines set with clients as part of our measurement plans.
• Synthesize the data available into insights/recommendations about the success of our programs in changing the behavior of our target audience.
• Collaborate with BI Leadership to utilize the insights/recommendations as the basis for presentations, reports, and client deliverables.
• Ability to prioritize tasks by understanding client needs and internal operations to proactively achieve goals and success for the client and team.
Qualifications
Requirements
• Comprehensive understanding of how clients use all aspects of their multi-channel marketing mix in reaching their customers
• Superior skills in Project Management/ Time Management, Problem Solving Abilities, Quantitative Skills, Communication Abilities, Intellectual Curiosity
• Participates in the recruitment of new additions to the BI Team
Education and Experience
• Bachelor’s Degree preferably in a related field)
• 3 to 5 years of work experience in data/analytics consulting and/or quantitative marketing/analysis. Experience in healthcare, pharmaceuticals and life sciences is advantageous but not a requirement.