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Company Description
Hello there! We are Razorfish. We've led the marketing industry with our digital knowledge since the inception of the internet. But in 2020, we fully rebooted. What has changed? Everything begins with people. Eccentric, remarkable, intricate individuals with diverse experiences in strategy, creativity, and technology. Despite our differences, we all have one thing in common. We believe variety is our strength. Thus, we promote inclusion, defy tradition, and introduce new viewpoints to incite fresh ideas. Because understanding what makes us diverse allows us to create striking experiences that can make a difference in people's lives. Join us at razorfish.com.
We operate on a hybrid model and this role requires 3 days on site in our New York City office every week.
Job Description
We are looking for an experienced and enthusiastic Analytics Manager to supervise our Analytics team and play a crucial role in delivering topnotch analytics to our esteemed clients. As a Manager, you’ll set the strategic and operational basis for data-driven marketing initiatives. You'll work toward achieving client goals through brand and acquisition campaigns, optimization of email offers, development of KPI's, and formulating email testing strategies. Your everyday role includes:
Responsibilities
- Fostering close relationships with key clients and internal stakeholders to understand their business aims, data capabilities and how data fits into their overall strategy
- Leading cross-functional projects and building close relationships with other domains
- Designing and implementing custom analytics solutions using Tableau, SQL, and Excel
- Identifying key challenges and goals for internal and client needs with minimal guidance
- Setting up Tableau dashboards to highlight key insights for email marketing campaigns
- Creating comprehensive and visually appealing reports using Excel, PowerPoint, Tableau, and SQL
- Managing and mentoring 1 to 2 employees
Communication Skills
- Contributing to internal and client discussions after synthesizing input and feedback
- Independently presenting internal and client presentations and necessary outlines
- Delivering materials with confidence, comfortable about providing appropriate responses to questions not directly tied to the presentation
- Showing optimism in meetings by offering ideas and suggestions and a command over tasks and work
- Feeling at ease leading team discussions and presenting alternative solutions
- Able to compose client documents from scratch with minimal reliance on templates and little supervision
- Transforming data into visually appealing presentations, adjusting formats and tables as needed, and focusing on storytelling
Client Engagement
- Being the day-to-day internal data source while becoming the client's go-to resource for specific business areas
- Displaying professional, articulate, and mature behavior in all aspects of client relationship building
- Understanding how to document and respond to client feedback, recognizing when to escalate issues
- Questions and output reflect in-depth knowledge of the client's business – financials, industry economics, competitive dynamics, marketing channels, and client strategic issues
Tools & Techniques
- Demonstriping proficiency in various data tools, platforms and techniques
- Expertise in statistical concepts and one programming language
- Ability to assist in all aspects of vendor assessments
- Proactively identifying own learning gaps and seeking to address them through internal resources or asking experts
Analytics
- Planning and Implementation
- Being capable of independently executing all steps involved in learning agendas / measurement plans
- Proactively solving problems with measurement plan implementation
- Insight Generation
- Being able to independently draw insights from extracted and manipulated data, and providing recommendations for data extraction process improvements
- Consistently demonstrating the ability to infer implications from analysis and fine-tuning approach
- Consistently utilizing insights across disciplines to generate and provide actionable recommendations to the client
Qualifications
- Over 5 years of professional experience in Data, Analytics, and related fields
- Profound understanding of email marketing / planning
- Preferred Bachelor’s degree in mathematics or related scientific discipline
- Experience implementing reporting dashboards for global brands
- Passionate about email marketing and upcoming trends in the electronics market
- Experience with data visualization and BI tools such as PowerBI and Tableau is essential
- Must be a problem solver with a sharp analytical mind
- Advanced knowledge of Microsoft Excel – Macros, vLookup, pivot tables, and the like
- Experience with international teams is a plus
- Outstanding organizational skills and attention to detail are necessary
- Highly precise, accurate, and meticulous, autonomous, strong critical thinker
- Must be proactive and take the initiative
- An excellent communicator - able to write clearly and speak professionally
- Experience in SQL and Tableau is a must
Additional information
The Power of One begins with our people! To accomplish impressive things, we provide potent resources. Our cutting-edge wellness and benefits offerings include:
- 12 weeks or more Paid Family Care for parents and caregivers
- Monetary assistance and support for Adoption, Surrogacy, and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to invest in your future and achieve work/life balance
- Tuition Assistance
- Paid time off that includes flexible vacation leave, annual sick days, volunteer days, holidays and identity days, and more
- Matching Gifts programs
- Flexible work arrangements
- The ‘Work Your World’ Program encourages employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Business Resource Groups supporting multiple affinities and alliances
The benefits listed are available to eligible U.S. Based employees, are reviewed annually, and are governed by the t
