Demand Generation Manager

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Location – Chicago, IL | Coralville, IA | or Remote-US

Demand Generation Manager at Digital Diagnostics

Digital Diagnostics is actively seeking a skilled Demand Generation Manager to join our team. If you have a proven track record in developing marketing campaigns that drive pipeline growth and impeccable experience collaborating with sales teams for demand generation, we want to hear from you!

Key Responsibilities

  • Build top-of-funnel pipeline using digital and field channels
  • Work closely with the team to develop messaging, benefits, and value propositions
  • Test and measure messaging and channels for effectiveness
  • Gather feedback and insights from existing customers
  • Manage and execute alliance/strategic partnerships
  • Collaborate with sales to create messaging for targeted outreach
  • Setup and track marketing analytics, performance, and ROI
  • Conduct and present market research
  • Work with leadership to test demand for product expansion opportunities
  • Maintain updated documentation
  • Oversee the development of plans and tactics for driving brand awareness and lead generation
  • Lead a team to define metrics of success and report to marketing and revenue leadership
  • Measure, analyze, and report on the impact of demand generation activities
  • Collaborate with the Content Marketing team to align content with the buyer’s journey
  • Support senior Marketing leadership with budget allocation and tracking

Required Qualifications

  • 6-10+ years of experience in Demand Generation Marketing, ideally in healthcare, AI technology, or startups
  • Extensive knowledge of digital marketing channels, including paid advertising, lifecycle marketing, and social media
  • Hands-on experience in ABM campaign planning, execution, and optimization
  • Proven experience in lead generation and funnel management
  • Expertise in developing highly personalized marketing campaigns
  • Proficiency with marketing technologies such as Salesforce, Adobe Analytics, Hubspot, and ZenDesk Sell
  • A strong drive to innovate, test new ideas, and make data-driven recommendations

What We Offer

  • Supportive and flexible work environment
  • Remote-friendly culture
  • Access to competitive benefits
  • Mission-driven teammates dedicated to improving medical diagnostics
  • Commitment to career growth through mentorship programs and defined paths
  • Virtual social and wellness events

About Digital Diagnostics

Digital Diagnostics Inc. is a pioneering AI diagnostics company committed to transforming the quality, accessibility, equity, and affordability of global healthcare. Founded by Michael Abramoff, MD, PhD, our organization leverages technology to enhance medical diagnosis and treatment.

Our FDA De Novo cleared autonomous AI system, LumineticsCore™ (formerly IDx-DR), is revolutionizing patient outcomes by detecting diabetic retinopathy at the point-of-care. We're working towards making autonomous AI diagnosis a new standard of care, in collaboration with patient advocacy groups, federal regulators, and other stakeholders.

Our Values

At Digital Diagnostics, we believe in doing “AI the right way” by creating healthcare solutions that are safe, equitable, and accessible. Our community values inclusion and celebrates human differences. We are committed to continuous learning and maintaining a principled workplace.

This position is open to candidates across the United States. We are not accepting international applications at this time, nor can we sponsor employment-based immigration cases currently.

No external agencies, please.