"GN - SONG - MT - Generative AI - Analyst "

Step into an exciting role with our Marketing Transformation consultants, where you will address customer-facing challenges spanning sales, service, and marketing to fast-track business change.

Practice: Strategy & Consulting Global Network Song
Areas of Work: Generative AI
Level: Analyst
Location: Delhi, Mumbai, Bangalore, Gurgaon, Hyderabad
Experience: 2-4 years

Are you enthusiastic about boosting businesses using comprehensive frameworks and techniques to solve customer-facing challenges? Do you aspire to design, build, and implement strategies to enhance business performance? If an inclusive and collaborative environment excites you, then this is the place for you! Explore a range of thrilling global opportunities within Accenture’s Strategy & Consulting Global Network Song practice.

The Strategy & Consulting Global Network Song practice collaborates with clients across marketing, sales, and services functions. You'll deliver transformation services driven by key offerings such as Living Marketing, Connected Commerce, and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales, and customer service strategy. This drives cost reduction, revenue enhancement, and customer satisfaction, positively impacting front-end business metrics.

The Generative AI Consultant will work closely with our clients to design, build, and implement initiatives that boost business performance. Key responsibilities include:

• Support client engagements by applying Generative AI methodologies to drive data-driven decision-making.
• Collaborate with project managers to formulate and finalize the most suitable Gen AI-led solutions.
• Design and develop tailored Generative AI solutions, considering specific use cases and business objectives.
• Work with technical and client teams to build, train, and fine-tune Generative AI models using state-of-the-art algorithms.
• Demonstrate expertise in Gen AI along with a broad understanding of foundational models and LLMs.
• Apply knowledge of the Marketing domain including Brand, Content management, Ad-Tech, Martech, Media, and Marketing operations.
• Exhibit robust problem-solving abilities to identify and tackle challenges creatively and strategically.
• Possess skills in data extraction, analysis, and visualization to build appropriate Generative AI models.
• Collaborate with cross-functional teams to ensure project success.
• Strong communication and presentation skills.
• Stay updated on the latest Gen AI developments and leverage them in client engagements.

• Strong foundation in Generative AI, familiarity with NLP techniques such as spaCy, NLTK, or BERT
• Proficiency in programming languages like Python, R, or TensorFlow
• Experience in digital customer experience, strategic thinking, and data analysis
• Excellent communication and UX/UI design skills

• MBA from a Tier 1 institute with a specialization in marketing, data science, or statistics
• 2-3 years of experience in Data Science and AI
• Proficiency in AI/ML technologies and programming languages
• In-depth marketing and technical understanding of data analysis techniques for Generative AI

• Work on transformative projects with key G2000 clients
• Collaborate with leaders in strategy, industry experts, and business intelligence professionals
• Embed responsible business practices into client services
• Access to personalized training modules
• Opportunity to thrive in a culture committed to equality for all

Accenture is a global professional services company providing a broad range of services in strategy, consulting, digital, technology, and operations. We help clients improve performance and create sustainable value. With a team of 624,000 serving clients in over 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at