Join the Bigger Picture at England Rugby: Customer Data Analyst (CRM) Opportunity

Being part of the Rugby Football Union (RFU) means contributing to our greater mission: enriching lives, introducing more people to rugby union, and growing the sport for future generations. If our purpose resonates with you and you see the value that sport brings to people's lives, we want to hear from you.

About the Role

An exciting opportunity has arisen for a Customer Data Analyst (CRM) to join our team on a permanent basis.

Job Title: Customer Data Analyst (CRM)
Department: Marketing
Reports to: Senior Customer Data Analytics Manager
Job Level: Implement
Location: Twickenham
Employment Type: Permanent

Application Information

Submit an anonymised CV and cover letter (please exclude personal details, names of educational institutions, etc.). The closing date for applications is Friday, 21st June at 12pm. The RFU reserves the right to close this vacancy early if sufficient applications are received. Applications may be considered while this vacancy is advertised.

To download the full job description for this role, please .

Role and Responsibilities

The RFU is undergoing significant change, shifting towards a data-driven, user-centric organisation with market-leading digital capabilities. This role will play a key part in transforming customer experiences.

As a member of the small Customer Data & Analytics team, key responsibilities include:

• Collecting, cleaning, and analysing audience data to identify trends related to fan engagement, ticket sales, and customer behaviour.
• Developing and maintaining dashboards and reports in Salesforce Marketing Cloud Intelligence for actionable insights.
• Designing comprehensive reports and interactive dashboards using Tableau.
• Collaborating with key stakeholders to deliver crucial customer intelligence.
• Working closely with the Insights Team and Technology Team to solve business issues with data and insights.
• Developing predictive data models to support business objectives.
• Implementing segmentation opportunities and integrating CRM databases with Marketing Cloud.
• Acting as an ambassador for the RFU's core values.

Required Skills and Experience

Essential

• Demonstrable experience in data analysis or a related quantitative field.
• Experience with CRM/database marketing and customer analytics.
• Strong analytical skills with the ability to deliver insightful findings.
• Effective communication skills for both verbal and written information.
• Working SQL knowledge and experience with relational databases.
• Experience building and optimizing data pipelines and sets.
• Proficiency with BI tools (Tableau preferred).
• Knowledge of predictive analytics and GDPR regulations.

Desired

• Experience with Salesforce and Marketing Cloud Intelligence.
• Experience with a Customer Data Platform.
• Bachelor’s degree in Data Science, Business Analytics, Maths, or related fields.
• Proficiency in programming languages such as R or Python.

Our Offerings

We are proud of the range of benefits we offer, including:

• Retail discounts, including 30% off Adidas and 25% off 02.
• Priority purchase access for match tickets.
• 25 days of annual leave plus your birthday off.
• Free dental care and access to the stadium gym.
• Life assurance and income protection schemes.
• Aviva pension scheme with matching contributions.
• Ride-to-work scheme, eyecare vouchers, and more.

If you need any support during the application process or require adjustments, please contact us at .

About England Rugby

England Rugby, or the Rugby Football Union (RFU), is the national governing body for rugby in England. Our purpose is to enrich lives, introduce more people