Data Analyst Job Opening at Barkley

Join Our Data Management & Measurement Team

At Barkley, we are at the forefront of linking marketing efforts with tangible business results. Our Data Management & Measurement (DMM) team is crucial in mapping out optimal marketing strategies to enhance business outcomes. Currently, we are in search of a skilled Data Analyst to craft meaningful and influential reports for both our internal teams and our diverse clientele.

Key Responsibilities:

As part of the DMM team, you will:

• Collaborate with internal teams to create precise measurement frameworks for client campaigns.
• Analyze campaign performance across various media to gauge their impact on key performance indicators (KPIs) and suggest enhancements.
• Gain insights into digital tracking, inclusive of nuances in tagging, and comprehend limitations across mobile and social platforms.
• Maintain fluency across all media channels such as display, search, TV/CTV, outdoor (OOH), and more.
• Partner with client analytics and IT groups to roll out custom tracking solutions.
• Develop and manage a media performance dashboard across multiple platforms including Excel, Google Sheets, Data Studio, PowerPoint, and advanced tools like Datorama, Tableau, and Power BI.
• Utilize your problem-solving skills to delve deep into data and derive meaningful inferences.
• Understand and manage the comprehensive landscape of media planning, avoiding a narrow channel-specific view.

Who You Are:

Ideal candidates should exhibit:

• Intellectual curiosity with robust problem-solving capabilities and a resolute determination.
• A meticulous and detailed-oriented approach.
• Strong communicative skills, both verbally and in writing.
• The ability to listen and respond to stakeholder feedback effectively.
• A committed work ethic aligned with high levels of integrity.

Required Qualifications:

• At least 1 year of relevant experience in media and measurement, inclusive of internships.
• A proven track record of academic and/or professional achievements.
• Quantitative prowess, with a demonstrated ability to handle data collection, analysis, and interpretation.
• Proficiency in spreadsheet tools such as Excel and Google Sheets.
• Understanding of advertising dynamics including planning, buying, and performance assessments.
• Experience with media reporting platforms like DoubleClick and AdWords, and web analytics platforms like Adobe Analytics and Google Analytics.
• Capability to handle multiple projects simultaneously across diverse client groups and stakeholders.

Commitment to Diversity & Inclusion:

Barkley passionately pursues radical diversity and inclusion. We believe that embracing the unique perspectives of our partners fosters prolific creative ideas and innovations. Our dedication to Diversity, Equity, Inclusion, and Belonging (DEI+B) is not just a part of our corporate strategy but is ingrained in every layer of our organization. We support this through established Employee Resource Groups, a formal DEI+B program, and committed leadership.

We invite you to bring your unique skills and perspectives to Barkley, where your work will not just be valued but will be pivotal in shaping successful marketing outcomes. Apply today to step into a role where your analytical skills are met with unending opportunities for professional growth and learning.