Data Architecture Manager & Audience Strategy - Publicis Global Delivery

Company Description

Join Publicis Global Delivery, the talent powerhouse of Publicis Groupe—the largest communications group globally. With over 1,700 passionate employees in LATAM, we push boundaries and foster innovation for top clients in the group. Embrace risk and forge bold ideas at PGD, where your talent drives great achievements and inspires every project.

We Move People, and People Move Us!

Job Description

As a Data Architecture Manager, you're presented with a remarkable chance to enhance your expertise in data-driven Digital Marketing. This critical role focuses on developing audience strategies, data onboarding, and generating powerful insights alongside our esteemed clientele.

Key responsibilities include aligning data strategies with client goals, leading the charge in data targeting and optimization, and collaborating internally with various teams to ensure flawless execution of these strategies.

Your role will be client-facing, requiring impeccable communication of complex technical concepts and ensuring customer success and satisfaction. Mastery over multiple DSP and CDP platforms, along with a firm understanding of clean room solutions, is expected.

Qualifications

To excel in this role, you need:

• Fluency in English (Level C1+).
• 3-5 years of digital advertising experience within a client services environment.
• Comprehensive knowledge of DSP/Social/OLV landscapes.
• Experience in managing diverse online campaigns (Display, Video, Mobile) and familiarity with Ad Tech platforms.
• Strong capability in leveraging third-party data and understanding of Ad Servers.
• Exceptional analytical, technical, and strategic skills.
• Effective communication skills, both verbal and written.
• Proven project management abilities.

Role Objectives

In this role, you will:

• Devise and manage high-impact data and audience strategies for advertising clientele.
• Communicate strategic recommendations to clients in a consultative manner.
• Handle data management for onboarding client data effectively.
• Drive campaign success through data-driven optimizations and insights.
• Facilitate knowledge sharing and training sessions on platforms and data usage.
• Prepare and present compelling data presentations and reports to clients.

Join Our Team

If you are ready to take your career to the next level within an innovative and supportive environment, apply today for the position of Data Architecture Manager & Audience Strategy at Publicis Global Delivery, and propel both our clients and your career forward.