Join Our Team as a Data Scientist in Marketing Analytics and Insights at NTU

Nanyang Technological University (NTU), renowned for its foundational strengths in science, technology, business, humanities, education, and medicine, invites applications for the pivotal role of Data Scientist, Marketing Analytics and Insights. Our Corporate Communications Office (CCO) champions strategic communications to amplify NTU's reputation as a global university. By harnessing insights from integrated data analysis, this role fuels our strategic decision-making and enhances our outreach efforts.

Position Overview:

In collaboration with NTU’s Office of Data and Analytics, the selected candidate will uncover valuable insights from diverse data sources, driving the development and implementation of advanced analytic solutions. This role is crucial in navigating complex datasets to improve understanding of key audiences, optimize marketing strategies, and enhance overall communication effectiveness.

Key Responsibilities:

The Data Scientist will:

• Act as the authority on marketing research, measurement, and attribution methodologies.
• Design and execute advanced models to translate complex business needs into actionable strategies, focusing on content effectiveness, brand perception, and user engagement.
• Collaborate with other data experts at NTU to standardize data collection and analysis, promoting a cohesive, data-driven culture within the organization.
• Develop and refine a comprehensive marketing dashboard that provides real-time insights and performance metrics across multiple channels.
• Champion the identification, evaluation, and integration of state-of-the-art tools for digital marketing data analysis and storage.

Required Qualifications:

The ideal candidate will bring:

• A minimum of 5 years’ experience in a quantitative role focused on marketing analytics, preferably within a data science group, media agency, or digital marketing firm.
• A proven ability to lead end-to-end marketing research projects, demonstrating expertise in statistical analysis, digital marketing analytics, and audience research.
• Experience utilizing relational databases and interfacing with XML/JSON/APIs.

Why Choose NTU?

Become part of a pioneering institution that consistently drives educational excellence and innovation. At NTU, we offer a dynamic work environment where your contributions are recognized and your professional growth is encouraged.

Ready to apply? We are excited to hear from innovative thinkers like you who are ready to make a significant impact in the world of higher education. Embark on your next career adventure at NTU by guiding us through the data-driven landscape of digital marketing!

Hiring Institution: Nanyang Technological University