Senior Data Scientist, Marketing Analytics

Company Description

Etsy is a global marketplace for unique and creative products. We build, operate, and advance the tools and technologies that link millions of entrepreneurs with millions of customers worldwide. As an employee, whether a team member of Etsy, Reverb, or Depop, you will face unique, meaningful, and large-scale problems alongside enthusiastic colleagues, making a significant impact while Keeping Commerce Human.

Job Description

What's the Role?

We are hiring a Data Scientist to join our Marketing Analytics team in Brooklyn!

Continuously acquiring new skills and techniques is not only essential but also a benefit of the job. We are always seeking ways to get better. We strive to clarify marketing through insights based on data, explaining how we attract and retain our users to teams, to senior management, and to the community.

This is a full-time position, reporting to the Analytics Manager, with an annual range of $130,000 - $168,000 USD. You will also qualify for an equity package, an annual performance bonus, and our  that support you and your family as part of your total rewards package at Etsy.

This role requires your presence in Etsy’s Brooklyn office in either in-person or flex capacity. Candidates living within commuting distance of the Brooklyn Hub may be the first considered.

Etsy offers different work modes to meet the diverse needs and preferences of our team. You can learn more about our Flex and Office-based work modes and workplace safety policies .

What’s this team like at Etsy?

• The Marketing Analytics team contributes to the success of marketing initiatives at Etsy by offering valuable insights, leading measurement methods, and access to the metrics, data, and tools necessary for decision-making and optimization. We collaborate with our peers in marketing, analytics, research, product, engineering, and finance at all stages of development: identifying initial opportunities, refining the user experience, analyzing the impact of our efforts, and pinpointing areas for improvement. Ultimately, the team’s work bolsters Etsy and assists in the ongoing enhancement of the Etsy experience.

What does the day-to-day look like?

• Develop, implement, and refine core marketing measurement frameworks and models, including attribution, churn, CLV, ROI, experiment methodology, and segmentation.
• Design and analyze rigorous experiments based on sound statistical theory, help teams establish great hypotheses, and deliver robust analysis of experiment results.
• Expand the strategy for performance marketing partners by transforming raw data into meaningful and potent analyses characterized by rigorous data governance, technique transparency, and clear documentation.
• Play a pivotal role in deciding the best ways to engage and grow Etsy users through the analysis of behavioral and transactional data and assist in prioritizing growth opportunities.
• Enhance the expertise of the entire analytics team through the creation of exemplar work, mentorship, and the introduction of improved practices, processes, and tools.
• Keep in mind that this is just a sample of the work this role will undertake! You should assume that your role will involve other tasks as well, and your job duties and responsibilities may change occasionally at Etsy's discretion, or as applicable with local law.

Qualifications

Qualities that will help you thrive in this role are:

• Having 4+ years of experience as a data scientist or data analyst where you have derived meaning from large data sets with minimal engineering support.
• Possessing experience in guiding and scaling marketing efforts and a profound understanding of marketing theory and practice, particularly performance/growth marketing. This includes, but is not limited to, experience with measuring techniques like customer lifetime value, attribution models, marketing mix models, and experimental design.
• Having mastery of SQL (experience with BigQuery is a plus), being proficient in R/Python and other scripting/automation techniques. You are always keen to try new approaches to improve your technical skills. Bonus points for experience with Looker, Tableau, or other data visualization software.
• Being adept at performing sophisticated analyses and having experience with advanced statistical methods (ex. Propensity Score Matching, Causal Impact, Regression Models).
• Being skilled at elucidating your insights, verbally, visually, and in writing to peers and leaders at all levels of technical understanding. You can distill complex findings into powerful recommendations.
• Showing passion for reproducible work and having adopted tools towards this end; you have acted as a mentor, teaching others how to improve their work and make it more efficient.
• Being a robust, independent, analytical problem-solver who enjoys strategizing and resolving complex and subtle problems.

Additional Information

What's Next

If you are interested in joining the team at Etsy, please share your resume with us, including a cover letter if desired. As we hope you've already seen, Etsy is a place that values individuality and diversity. We don't want you to be like everyone else—we want you to be like you! So, tell us what you're all about.

Our Promise

At Etsy, we believe a diverse, equitable, and inclusive workplace promotes relevance, resilience, and longevity. We encourage people of all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you need an accommodation due to a disability during any part of the interview process, please inform your recruiter. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.

For U.S. roles only:

Many Etsy roles are open to remote candidates, and you'll be able to identify which ones within the location header of each job description. We're open to remote hires from all U.S. states except Hawaii and Alaska.