Senior Data Scientist

For the best candidate experience, we recommend applying for up to 3 roles within a year to avoid duplication of effort. Job Category: Data Job Details: About Salesforce: We're Salesforce, the Customer Company, shaping the future of business with AI, Data and CRM. Leveraging our core values, we assist companies from all industries ignite new paths and connect with customers in innovative ways. Moreover, we empower you to be a Pioneer — driving your performance and career growth, carving new trails, and enhancing the world's state. If you consider the business as the prime platform for change and in companies performing well and doing good – you've found your place. DATA SCIENTIST Senior Salesforce is propelling our own Digital Transformation to guarantee success for our clients and expedite our growth. As every Digital Transformation is also a Data Transformation, we're investing in expanding our data science abilities in our Marketing Decision Science group. We are seeking an experienced Data Scientist to assist us in building marketing attribution, causal inference, and uplift models to enhance the effectiveness and efficiency of our marketing initiatives. This individual will also design experiments and help us establish a consistent approach to experimentation and campaign measurement for various marketing, customer engagement, and digital use cases. This Data Scientist carries significant experience in designing, creating, and delivering statistical models and AI/ML algorithms for marketing and digital optimization use cases on large data sets in a cloud environment. They demonstrate rigor in prototyping, testing, and evaluating algorithm performance both in the algorithm development's testing phase and overseeing production algorithms. They showcase advanced knowledge of statistical and machine learning techniques along with assuring the ethical application of data in algorithm design. At Salesforce, Trust is our top value, and we anticipate all applications of statistical and machine learning models to adhere to our values and policies to maintain a balance between business requirements and responsible use of technology. Responsibilities * As part of the Marketing Effectiveness Data Science team within the Salesforce Marketing Data Science organization, develop statistical and machine learning models to improve marketing effectiveness - marketing attribution models, causal inference models, uplift models, etc. * Develop optimization and simulation algorithms to provide marketing investment and allocation recommendations to improve ROI by optimizing spend across marketing channels. * Own the entire lifecycle of model development from ideation and data exploration, algorithm design and testing, algorithm development and deployment, to algorithm monitoring and tuning in production. * Design experiments to support marketing, customer experience, and digital campaigns and develop statistically sound models to measure impact. Collaborate with other data scientists to develop and operationalize consistent approaches to experimentation and campaign measurement. * Excel in multi-functional collaboration by nurturing deep relationships with key partners across the company and coordinating with working teams. Salesforce is a multicultural, diverse environment, emphatic on professional growth. Be part of the experience. * Continuously learn and maintain a clear pulse on innovation across SaaS, AdTech, paid media, data science, customer data, and analytics communities. Required Skills * 4+ years of experience designing models for marketing optimization such as multi-channel attribution models, customer lifetime value models, propensity models, uplift models, etc. using statistical and machine learning techniques. * 4+ years of experience using advanced statistical techniques for experiment design (A/B and multi-cell testing) and causal inference methods for understanding business impact. Must have multiple robust examples of utilizing these techniques to measure marketing efforts' effectiveness and solve business problems on large-scale data sets. * 4+ years of experience with one or more programming languages such as Python, R, PySpark, Java. * Expert-level knowledge of SQL with comprehensive data exploration and manipulation skills. * Experience using cloud platforms like GCP and AWS for model development and operationalization is favored. * Must possess excellent quantitative reasoning and interpretation skills with a robust ability to provide analysis-driven business insight and recommendations. * brilliant written and verbal communication skills; capability to work efficiently with colleagues and leaders across data science, marketing, and engineering organizations. * Creative problem-solver who simplifies problems to their core elements. * B2B customer data experience highly beneficial. Advanced Salesforce product knowledge is also advantageous. Accommodations: If you need assistance due to a disability while applying for open positions, please submit a request via this Accommodations Request Form. Posting Statement: At Salesforce, we believe that the business's role is to improve our world's state. Each of us carries a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives like equal pay, employee resource groups, inclusive benefits, and much more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com. Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce. Salesforce welcomes all. Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records. For California-based roles, the base salary hiring range for this position is $160,000 to $258,700. The offered compensation will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.