Web and Conversion Optimization

It's exciting to work at a company where people believe passionately in what they do! At Fractal Analytics, we are dedicated to bringing passion and a customer-centric approach to our business.

About Fractal Analytics

Fractal Analytics empowers leading Fortune 500 companies by leveraging Big Data, Analytics, and cutting-edge technology to drive smarter, faster, and more accurate business decisions. Recognizing analytics as a competitive advantage, we deliver deep insights, innovation, and impactful results through predictive analytics and visual storytelling.

Artificial Intelligence and Machine Learning (AIML) Group

Our AIML group actively supports Fortune 500 companies in harnessing their data using advanced AI/ML algorithms. We are seeking talented Data Scientists skilled in independent statistical and machine learning research projects. If you have a passion for problem-solving and exploring new AI/ML techniques and technologies, we want to hear from you.

Location

Hyderabad (Work from Office)

What You'll Bring

• 4-8 years of experience in conversion optimization, digital user experience analytics, web analytics, or A/B or multivariate testing program management.
• Expert-level proficiency in Product Analytics Tools such as Adobe Analytics, Google Analytics, Coremetrics, and Mixpanel.
• Highly skilled in SQL, Tableau, and other data visualization tools (e.g., Qlikview, Chartio), with deep familiarity in Excel.
• Experience in programming languages and stats packages (e.g., Python, R) is a plus; knowledge in experiment design, causal inference, and CLTV development is desirable.
• Strong understanding of eCommerce fundamentals and drivers of Traffic, Conversion, and Revenue, with the ability to uncover conversion insights and improvement opportunities through data analysis.
• Strategic problem-solving skills with an analytical mindset and proven digital analytics experience.
• Experience in website tagging and tracking, technical specifications, and SDR.
• Comfortable developing and translating complex data into concise insights, actions, and recommendations for a broad range of stakeholders, including senior leaders.
• Exceptional people and communication skills, the ability to work effectively with team members and in cross-functional situations, and a proven ability to influence within a matrixed organization.
• Results-oriented, highly motivated, resourceful, and able to thrive in a fast-paced environment.
• Ability to manage multiple projects simultaneously to meet objectives and key deadlines.
• Foster a strong Test and Learn culture within the broader Marketing team in retail.

How You Will Lead

• Driving Business Strategy: Provide recommendations using data, business knowledge, and strategic assumptions to drive critical decision-making.
• Identifying Opportunities and Influencing Partners: Collaborate with eCommerce and Digital Marketing leaders to provide key insights and influence strategic decisions. Ensure scalability and effectiveness of reporting solutions.
• Be the Dot Connector: Utilize multiple data sources to identify broader trends and craft analyses that drive long-term solutions.
• Be the Analytics Translator: Define, standardize, and implement metrics, reports, and dashboards with a focus on actionable insights. Work with Advanced Data Science teams to ensure robust methodologies and translate them into meaningful business insights.
• Test and Learn Culture: Initiate a continual stream of testing and experimentation, leveraging learnings for future planning and application.

Education

Bachelor’s Degree in Statistics, Mathematics, Data Analytics, Finance, Advanced Analytics, or a related field. A Master’s Degree is preferred.

If you thrive on wild growth and enjoy working with enthusiastic over-achievers, you'll love building your career with us!

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Company Name: Fractal

Job Title: Web and Conversion Optimization