Analyst, Decision Sciences

Company Description

With a history spanning over 80 years, Starcom is a global leader in communications planning and media. As an agency, we stay rooted in our original principle that places people at the heart of everything we do. Every day, we use this ideology to leverage the transformative ability of data and technology to inspire individuals and move businesses forward. With more than 7,000 employees in over 100 offices globally, Starcom collaborates with the world's top marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa, and more.

Job Description

Overview:
The Starcom Advanced Analytics & Insights (AAI) –Decision Sciences team utilises the dynamic advertising technology space, digital and offline analytics, and evolving methodologies to tackle complex research and measurement issues across Starcom client brands.

The Analyst role is an entry-level position that employs research, data, reporting and analytics methodologies to resolve client business queries, assists in establishing 'test-and-learn' approaches that contribute to the client’s broader learning aims, and implements best practices in research, analytics, and campaign measurement.

Role Objectives:

• Assist in driving daily research & analytics tasks while delivering meaningful, actionable insights
• Support execution of customer, media, brand, and market research that produce unique insights and opportunities
• Consolidate research results and identify underlying themes to propel the client’s business forward
• Report on key metrics for campaign effectiveness and formulate key findings for optimization
• Encourage the sharing of data and insights among relevant internal parties to shape future strategies
• Formulate and analyze media and brand targets that inform media strategies
• Implement syndicated research (Nielsen, MRI, ComScore, eMarketer, etc.) and agency research applications to client business
• Build strong relationships with internal client teams
• Help internal groups in maximizing the use of available research sources and proprietary studies

Qualifications

Minimum Qualifications:

• Bachelor’s degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
• Experience in media/marketing research, consumer insights, business consulting, or data analysis
• Demonstrated interest in quantitative and qualitative research, experimental design, and data analysis
• Resourceful, curious, and motivated individual with the ability to work independently as well as in a team setting
• Knowledge of statistical software packages and coding languages (e.g. SAS, SPSS, R, Python) is a plus
• Experience with Tableau, GoodData, Datorama, SQL is a plus
• Strong organizational and communication skills
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel