Director, Data Operations and Audience Analytics

Join NBCUniversal: Director, Data Operations and Audience Analytics

Company Description
At NBCUniversal, we create and distribute world-class content across our extensive portfolio of film, television, and streaming platforms. We bring these experiences to life through our theme parks and consumer experiences. NBCUniversal owns and operates leading entertainment and news brands such as NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and our premium ad-supported streaming service, Peacock. We also produce premier entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and feature world-renowned theme parks and attractions via Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our mission is to foster an inclusive, diverse, and equitable culture where our employees can be their authentic selves. Our Diversity, Equity, and Inclusion initiatives, coupled with our Corporate Social Responsibility efforts, are driven by the voices of our employees, audiences, park guests, and communities. Together, we strive to create and deliver content that reflects the dynamic and diverse world we live in.

Job Description

NBCUniversal’s Data Operations team is seeking an enthusiastic, goal-driven, and proactive Director of Data Operations and Audience Analytics. You will be integral to supporting innovation within our Ad Platforms and Operations One-Platform group.

About One-Platform:
One-Platform encompasses all NBCU’s data-driven, advanced advertising products, including linear, addressable, OTT, and digital channel advertising products. We promote an inclusive culture that values diverse backgrounds, experiences, and perspectives, enabling us to make smarter choices and deliver better business results.

Your Responsibilities:
• Work with the Senior Director of Advanced Data Operations to incorporate digital and convergent data strategies, ensuring operational efficiency of audience-targeted advertising products.
• Collaborate with internal teams and data vendors to streamline communication and workflow, ensuring successful campaign execution.
• Analyze datasets using programming skills to build target audiences, provide insights and analysis, and support custom data products.
• Partner with the Ad Sales group to guide data operations, develop new workflows, and troubleshoot convergent projects.
• Utilize a variety of analytic tools to identify key metrics, trends, and insights for positioning NBCUniversal ad products.
• Manage vendor relationships, exploring ways to leverage their platforms for data convergence across online and offline channels.
• Provide project management and tracking support to enhance campaign operations, new product implementation, and troubleshooting processes.
• Generate and analyze reports, build dashboards, and support internal teams with data insights.
• Evaluate data vendors’ contributions to campaign fulfillment and data products, ensuring efficient data sourcing.
• Collaborate with Engineering and IT teams to optimize new data products for operational use, documenting use cases, enhancements, and bugs.
• Stay informed about emerging technologies and trends in TV and digital media, gaining a thorough understanding of the advertising ecosystem.

Qualifications

Required:
• BA/BS degree in a quantitative field or equivalent experience.
• 5+ years of professional experience in media, digital advertising, technology, or financial services.
• Proficiency in programming languages including SQL, Python, Scala, Databricks, Spark, and/or cleanroom environments.
• Strong analytical skills with experience using visualization tools.
• Knowledge of traditional TV measurement (Nielsen) and digital media math.
• Ability to manage and collaborate with high-performance teams.
• Experience in digital campaign management, analytics and research, ad ops, or TV and addressable advertising.
• Familiarity with DMPs/CDPs and FreeWheel MRM.
• Exceptional organizational and project management skills.
• Ability to document business requirements, manage timelines, and drive projects to completion.
• Customer service orientation and strong communication skills.
• Self-motivation, entrepreneurial spirit, and ability to manage multiple projects.
• Familiarity with both online and offline data sources.

Desired:
• Familiarity with programmatic operations and cross-channel measurement.
• Understanding of current privacy regulations and practices.
• Knowledge of advanced advertising data integration and measurement.

Salary Range:
$140,000 - $150,000 + annual bonus

Additional Information

Equal Employment Opportunity:
NBCUniversal provides equal employment opportunities to all applicants and employees, regardless of race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry,