Jr. Data Specialist

Company Description

We are the ​Human Experience Company​ !

We understand that brands will only prosper if they foresee people’s needs. We create experiences people cherish and actions brands require. We are exceptional because our commitment to human results is proven to yield superior business results. When others depersonalize individuals as mere data points, we will prevail by knowing and recognizing them as humans.

Starcom has witnessed an astounding growth rate over the past years. The network has transitioned and adapted to the pace of culture. As the Human Experience company, we are delighted to offer the opportunity to work from anywhere in Canada.

Publicis Media Canada takes pride in being Great Places to Work™ certified and acknowledged as Best Workplaces™ for Today’s Youth. We ensure ongoing opportunities for career development by fostering a diverse work environment that respects and supports individual input and viewpoints.

We endeavor to offer what matters to you personally, with the capability to choose and adjust programs to match your lifestyle.

Job Description

If any of the following describes you, then we might have just the role for you!

• You’re a noteworthy graduate of a college or university marketing program aiming to concentrate your career in data and analytics using top-tier digital platforms
• You’re a data-driven and technically proficient individual, geared up to sharpen your skills and make your transition into the highly sought-after field of digital analytics
• You are a mingling media practitioner with a knack for numbers and capable of grasping technical concepts, passionate about what this role could offer.

This stimulating position will provide you a broad exposure across the digital analytics field. You will be accountable for employing digital platforms and transforming massive data sets into actionable insights that guide targeting and optimization; precisely, connecting or drawing out data, gauging, analyzing and refining digital media for improved conversions and business performance.

Key Responsibilities

You will be accountable for significant tasks across three primary fields:

1. Business intelligence and reporting: Infiltrating different digital data sources across Paid, Owned and Earned Digital Media into a combined environment for tracking. Learn to set up automated processes for data extraction, via API, SFTP, SQL and so on; Extract, rework and load data for inclusion into business intelligence platforms; Learn to construct dashboards in business intelligence platforms. Develop and implement semi-automated Excel and PowerPoint digital reporting solutions such as campaign performance monitoring. Provide the planning and purchasing teams with analysis, insights and data-driven suggestions from the aforementioned reporting sections; Chance to work across key business intelligence platforms for digital media, mainly Datorama.

2. Attribution modeling: Convert objectives into digital media measurement plans; Analyze and report on campaign performance through standardized ad-server attribution models; Learn to develop basic algorithmic attribution models and execute them; Collaborate with data scientists to launch more intricate algorithmic attribution models; Make data-driven suggestions to optimize digital media and content, to enhance conversion volume and efficiency; Chance to be involved in key attribution platforms such as Google’s Data-Driven Attribution model with Doubleclick, and proprietary Publicis Media platforms

3. Data Strategy: You will get the chance to transform campaign reporting and insights into actionable strategies. From implementation, you will report on these techniques to ensure data strategies meet and surpass client aims and objectives.

Qualifications

Experience: Essential

• Graduate of University or College level media, marketing or advertising program
• Technically competent and capable of dealing with and learning new digital and tech platforms
• Potent numerical and analytical skills
• Proven ability to convert data analysis into meaningful actions for brands
• Efficient written and oral communication skills
• Proficient in coping under pressure and delivering to stringent deadlines independently.

Experience: Nice-to-have

• Experience with or extensive knowledge of ad servers and web analytics platforms such as DoubleClick, Adobe Media Optimiser, Sizmek, Google Analytics or Adobe Omniture Site Catalyst
• Familiarity with ad operations and adtech platforms
• Worked with syndicated data sources (Nielsen, comScore and so on)
• Ability to code, such as VBA, SQL, C++, Python, Javascript
• Competency with business intelligence and analytics software, like Tableau
• Understanding of statistical concepts
• Advanced education.​​​​​​​

Key Performance Indicators

• Accuracy in reported numbers
• Better efficiency in reporting, through automation of repetitive tasks
• Improved quality of insights
• Better quality of suggestions
• Enhanced digital media performance.

Additional Information

Starcom  is an equal opportunity employer with a robust commitment to diversity and inclusivity. We create and maintain a vibrant work setting that appreciates, values and utilizes all aspects of diversity and inclusiveness, attracts top-notch talent and serves as the industry standard for best practices. We welcome applications from all qualified individuals and will provide suitable accommodations for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please reach out to our recruiter for any queries, accommodations or specific requests. We thank all applicants for their interest in Starcom; however, only those candidates shortlisted for an interview will be contacted.