Lead of Data Strategy

Company Description

Merkle is a worldwide, data-informed, tech-powered performance marketing agency and the top independent agency in the US for CRM, digital, and search. Throughout more than 28 years, we've been associated with Fortune 1000 companies and prominent non-profit organizations to build and maximize their customer portfolios' worth. We collaborate with brands such as Dell, T-Mobile, Samsung, Geico, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Susan G. Komen, and numerous others to construct and execute client-focused business strategies.

Job Description

We're actively looking for a Data Strategy Lead for our Milan office to manage a team of eight people and head up the business & communication results assessment.

Main objectives: analyze the effectiveness of the client’s communication strategy to discover insights and measures and enhance the client’s media strategy.

The aim of this role is to support the analysis of business requirements, develop insights from diverse data assets, lead the creation of statistical models and help define strategic business decisions in various industries.

You will operate in a youthful, vibrant environment, with cross-functional skills strongly founded on teamwork, mutual collaboration, and autonomy.

Key responsibilities:

• Manage complex analysis using varied tools and data analysis methods;
• Identify and report actionable insights;
• Shares complex quantitative analysis in a clear, precise and actionable manner internally and with clients;
• Works together with different business units at various managerial levels to develop a strategy and execution plan that delivers results;
• Immerses in clients’ business: understanding their challenges, goals, external economic settings, willing to dive into the clients' business model;
• Head multiple projects concurrently.

Qualifications

• Degree in Business and Economics, Data Science, or equivalent (Statistics, Math);
• Specialization in Business Analytics;
• Profound knowledge of Marketing and Digital Media;
• Problem-solving and Strategic thinking;

Understanding of the following will be perceived as a plus:

• Visual analytics tools (Tableau, Power BI);
• Marketing mix modelling;
• Ability to work in a team and meet rigorous deadlines.

Additional Information

We operate with highly motivated people, who assist and enhance each other. We experience the possibilities of the digital world through virtual workplace, meaning you can work from anywhere with flexible yearly work hours. We also believe in face-to-face interactions - tea or coffee, biscuits or fruits are all welcome and shared across our offices.

If you ever feel the need to disconnect from the digital realm, we are more than happy to engage in physical brainstorming sessions using pens, papers, and whiteboards. Need a break to clear your mind? Utilize the foosball table, PlayStation, massage bench, or yoga mat. For networking and nourishment, we offer regular communication forums, like meetings, tech labs, and more. Still not enough? We believe in continuing education and support training, internally and externally. We back you up.

If we inspire you, you'll probably inspire us too. Join us now and submit your online application to ensure that we match each other's expectations. We support diversity and are dedicated to creating an inclusive environment. We warmly welcome all qualified candidates – regardless of your gender or background, please specify your salary expectation and possible joining date. We're eagerly expecting your response!