Regional Data Head (Pharma/Healthcare)

Company Description

Publicis has developed a specialized global operation within the Publicis Groupe network as part of Pfizer's Marketing Transformation initiative. This operation aims to expedite Pfizer's objective of revolutionizing how Pharma communicates and interacts with healthcare professionals, patients, caregivers, payers, and consumers. The ambition is to be recognized as a global leader in marketing, not just in the field of pharmaceuticals. Publicis Groupe is forming Integrated Agency Teams (IATs) across brands and regions. The IATs use top talent from across the group to provide state-of-the-art expertise and diverse skills. This one integrated, end-to-end operational model serves advertising, marketing production, digital experience, omnichannel media engagement, data intelligence, analytics, web, and social commerce. All aspects are compliant with and supported by the scientific rigor required to achieve personalized scale in the pharma domain. Pfizer is leading the development of the future marketing model, and Publicis Groupe acknowledges that our success interlocks with the success of Pfizer's transformation and their brand growth.

Job Description

• The job entails effective collaboration with client and internal teams across regions, and specifically with Latin American countries, to identify client requirements, business results, and priorities. These elements can be achieved or facilitated by data-driven marketing products and services that the DTT team develops.
• The job involves transforming the desired business results and priorities into high-potential cases that increase data maturity; creating client-facing proposals for case implementation, which include scope, feasibility, dependencies, and roadmaps.
• The role functions as a 'data translator', liaising with non-data experts in the broader teams to link their priority outcomes with what's achievable; this enables clients to understand the value that DTT adds.
• The role requires developing an expert understanding of the current and potential future state of client's data, technology and tool landscape to help identify both possible opportunities and challenges to be addressed.
• The role includes incorporating outcomes from market readiness assessments in the broader DTT team to define cases and to maximize feasibility and scaling across regions. These assessments provide current snapshots of fist and zero party data maturity, availability, connections to second and third party sources, martech setup, audience segmentation, channel preferences, and local pharmaceutical market regulations.
• The job involves adopting a cross-functional approach to data strategy. That considers the cross-channel customer journey, experience mapping, optimization, the use of paid, earned, and owned media insights in developing customer understanding and segmentation, strategies for capturing and enriching customer data, taxonomy strategy, and developing marketing effectiveness frameworks that link marketing activity to commercial results.

Qualifications

• Seven years or more experience working in a data strategy capacity or a similar field where data-driven decision making is essential.
• Preference will be given to individuals with experience in pharmaceutical marketing and familiarity with the pharma regulatory environment.
• Demonstrated experience in translating analysis and observations into actionable insights that add business value, especially in audience targeting, message sequencing, communication effectiveness, and brand and campaign measurement plans, and real-time campaign optimizations.
• Ability to make technical concepts understandable to a non-technical audience, to simplify complexity, and to present insights within a broader strategic context.
• Experience in planning and implementing data-driven strategies and awareness of their impact on the client's business.
• Awareness and understanding of the evolving martech landscape for analytics, CRM, personalization, and media, including an understanding of the various pros and cons of solutions provided by different providers.
• Capability to establish and lead data partnerships with media and data vendors that are critical for business growth, particularly in emerging markets with developmental digital roadmaps.
• Confident communicator, fluent in English (both written and spoken). The individual must be able to collaborate remotely using tools such as Microsoft Teams.
• Adept at cross-team collaboration with different internal and client-facing departments. They should also possess cultural fluency to connect with both Latin American and global clients and should be proficient in the Microsoft Office suite.
• Experience using Tableau or Microsoft Power BI to visualise data insights in a clear and actionable manner is preferred.
• Experience using tools such as JIRA and Confluence for project management and collaboration is desired.
• Excellent interpersonal and organizational skills.

Additional Information

All your information will be kept confidential in accordance with EEO guidelines.