Research Analyst, Data Strategy and Audience Analytics

WHO WE ARE: At Fors Marsh, we address relevant issues. We are a collective of researchers, consultants, and communicators who work together to influence the systems that impact our lives. We examine human behavior from various perspectives to create targeted solutions that guide decision-making and incite action. We are devoted to the issue rather than just the project, and we consciously undertake work and form partnerships that harmonize purpose, people, planet, and profit. We are a certified B Corporation, a fair employer, and a 2019-2023 Top Workplace. Our method of operation is in line with our core values, propelling us to strive to be the best versions of ourselves for our co-workers, our communities, our clients, and the world. WHO WE ARE LOOKING FOR: Fors Marsh’s Communication Campaign Research and Evaluation (CCR&E) team is in search of an analyst to join our Data Strategy / Audience Analytics (DS/AA) Division. The role involves contributing to numerous communication campaigns and data analysis projects, including audience targeting and campaign optimization. The position supports campaign segmentation efforts by employing analytic techniques to identify, understand, and track target audiences. The researcher will work closely with the project team to ensure that segmentation efforts satisfy campaign objectives. Responsibilities include:

1. Using research and data to assist a team of communication strategists, data scientists, and statisticians with communications planning
2. Analyzing data from diverse sources to uncover patterns, insights and actionable recommendations
3. Interpreting complex data to identify patterns and actionable insights
4. Preparing reports, presentation decks, and other internal and external communications summarizing analytics data and implications for campaign strategy
5. Customizing materials for different audience levels both technical and non-technical
6. Communicating regularly with campaign teams to present findings and discuss potential implications
7. Working closely with the project team to meet tight deadlines and fulfill client requests
8. Communicating effectively and professionally with stakeholders of varied research knowledge and experience
9. Assessing potential obstacles to project completion and suggesting solutions to team leadership
10. Performing Quality Assurance (QA) checks on datasets and data analyses

Qualifications:

1. Bachelor’s degree in social science, data science, public health, statistics, marketing, economics or a related field
2. Experience and interest in at least one of the statistical analysis packages: R, Stata, or Python
3. Experience dealing with large, complex, and nuanced datasets and generating insights and recommendations from them
4. Experience communicating data analysis, insights, and recommendations to internal and external parties
5. Excellent verbal and written communications skills
6. Curiosity and a desire to learn
7. Applicants may be subject to a low-level government security check and must meet eligibility requirements for access to confidential information
8. US work eligibility is mandatory for this position due to our federal contract requirement

Preferred Qualifications:

1. Experience with audience segmentation and proficiency in commercial segmentation subscription data
2. Experience in SQL
3. GIS experience
4. Familiarity with marketing metrics, marketing principles, and terminology
5. Experience in applied research as part of a government contract
6. Experience working with government agencies such as the FDA, CDC, CPSC, or HHS
7. Comfortable working on multiple projects simultaneously, often with changing priorities and tight timelines

We Offer: We typically offer benefits that match or surpass those of our competitors. How are we unique?

1. Full coverage for top-tier health, dental, vision, and long and short-term disability insurance
2. Remote work
3. Our company culture values balance. We arrange our work around our personal realities while always achieving what's expected of us
4. We provide a floating holiday bank for you to rejoice in the days you appreciate
5. Generous retirement contributions and no vesting period starting from your third month of employment
6. Dedicated training and development funds to enhance your expertise and grow your skills
7. Opportunity for paid community service
8. Diversity and Inclusion efforts supported by company-led affinity groups
9. Our employees receive discounts on products and services through the certified B Corp network

Salary: $57,000-$71,000 Location: Remote, available to United States residents only. EOE: All qualified applicants will receive consideration for employment without discrimination based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.