Join Merkle as a Senior Analyst, Attribution – Remote in the USA

Merkle, a leader in technology-enabled, data-driven customer experience management (CXM), is looking for talented individuals to join our team. For over 30 years, we've partnered with Fortune 1,000 companies and leading nonprofit organizations to maximize the value of their customer portfolios. As an agency of dentsu, we are a force for meaningful progress not just for our people and clients but for the entire industry and society. We foster an inclusive and equitable culture where everyone can thrive and innovate.

About the Role

We are seeking a Senior Analyst with a focus on attribution modeling. This US-based role is crucial for leveraging data science techniques to analyze marketing activities and estimate their business impact. This position involves working on Media Mix Optimization, Marketing Mix Modeling, Analysis of Covariance, Cluster Analysis, and Attribution Modeling of disaggregate event-stream data. Your role will be instrumental in developing and revising code, driving innovation, and optimizing client expectations.

Key Responsibilities

• Coordinate and manage data collection with clients
• Develop reports and processes for data quality control
• Drive innovation in analytics to meet client expectations
• Implement and develop attribution models
• Interpret and visualize model estimates and diagnostics
• Foster continuous improvement initiatives

Qualifications

• Bachelor’s degree in statistics, economics, applied mathematics, optimization, computer science, physics, or related fields; advanced degree preferred
• 1+ years of experience in analytics, focusing on marketing effectiveness and attribution
• Experience with TV, digital media, and CRM data
• Strong knowledge of statistics/data science, including regression and machine learning techniques (Naïve Bayes, Markov Chain, Random Forest, etc.)
• Advanced skills in Python and R
• Experience with cloud environments like GCP and AWS
• Familiarity with platforms such as Databricks is a plus
• Data visualization experience with tools like Tableau or Power BI is a plus
• Understanding of marketing objectives and media channels

We encourage candidates from diverse and underrepresented backgrounds to apply. The anticipated salary range for this position is $78,000-$126,500, based on experience, skills, and other factors. Additionally, we offer a range of benefits, including medical, dental, vision, 401(k) matching, and paid time off. For further information on dentsu benefits, please visit .

#LI-AG1 #LI-Remote

About dentsu

Dentsu is a global growth and transformation partner to leading organizations. Founded in 1901 in Tokyo, Japan, and operating in over 145 countries, dentsu integrates its services across Media, CXM, and Creative to deliver end-to-end experience transformation. Committed to sustainable growth for brands, people, and society, dentsu is continually innovating and pushing the boundaries of transformation. Discover more by visiting and .

Merkle and dentsu are committed to diversity and equality, fostering a culturally inclusive environment. We ensure equal employment opportunities for all applicants, regardless of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, disability, or any other legally protected status. If you require any accommodations in completing forms or participating in the application process, please contact your recruiter for assistance.