Senior Business Intelligence (BI) Analyst (AdTech)

Company Description

We are seeking a Senior Business Intelligence (BI) Analyst to join one of our teams and assist us in developing outstanding products for our customers.

About Our Mission:
We provide our customers with an unequalled advantage, thanks to our immense domain knowledge, simplicity, and exceptional level of service. We keep pushing and evolving as technologists, professionals, and most importantly, as individuals who work diligently together, day in and day out, year after year. And we have no intention of stopping.

About Our Values:

• We put in the effort, and we enjoy it. We may fail some days, but it only motivates us to try even harder the next day. We handle our defeats and celebrate our wins as one team
• We prioritize customer satisfaction. We’re service-oriented professionals
• We stand by our words, and act on our promises
• We maintain mutual trust with our team
• We show compassion, and we listen

If you're eager to be a part of our exceptional team, let’s explore this opportunity!

CUSTOMER

The customer is a leading ad-tech company that strives to create novel technology solutions that consolidate the customer journey, facilitating a more personalised and effective approach to advertising, marketing, and operations. In our commitment to data-driven decision making, we are looking for a talented and adept Senior BI Analyst to join our Core BI team. This role will be pivotal in shaping the BI strategy, including governance and best practices, and aiding the organization with significant insights.

PROJECT

As a Senior Business Intelligence (BI) Analyst on this project, you will be a vital member of our Core BI team, responsible for supporting the Core BI Platform and Infrastructure, and providing analytic services to the organization. Your specialisation in SQL, Python, and data visualization tools like Tableau will be key in converting complex data into actionable business advice. The project duration is indefinite, with a focus on constant growth and enhancement.

Job Description

• Maintain and Support the BI Platform
  • Provide administrative and technical Assistance for Tableau: manage scheduled tasks, troubleshoot broken reports, provision users, enforce permissions, optimize workbook performance
  • Maintain automated reports: check for discrepancies or outages and deactivate unused modules
  • Monitor Alerts, Inventory Quality, Publisher and Advertiser KPIs
  • Provide technical support for the Automated Billing Interface
• Business Intelligence Strategy
  • Collaborate with the BI team to develop and refine the BI strategy, including best practices for data governance, data quality, and data management
  • Contribute to the constant enhancement of BI processes and workflows
• Data Analysis and Insights
  • Collaborate with stakeholders to understand business requirements and translate them into data analysis initiatives
  • Perform thorough data analysis to identify patterns, trends, and insights related to ad performance, customer behavior, and revenue optimization
  • Present findings and recommendations concisely to support business strategy and expansion
• Data Visualization & Report Automation
  • Create visually appealing and interactive dashboards using Tableau
  • Develop intuitive and informative data visualizations to effectively convey complex information to stakeholders
  • Continuously enhance and refine existing dashboards to improve data accessibility and user experience
  • Automate recurring reporting processes to streamline data delivery and ensure immediate access to critical data
• Data Collaboration and Cross-functional Support
  • Cooperate with data engineering and data science teams to ensure seamless data integration, accuracy, and availability for BI purposes
  • Collaborate with cross-functional teams to identify data-driven opportunities and contribute to strategic decision-making processes
  • Work closely with business stakeholders to determine their analytic needs and proactively provide insights to enhance the performance of ads or our network
• Data Quality and Governance
  • Ensure data quality and compliance to data governance policies to maintain accurate and reliable reporting and analysis
  • Identify data quality issues and work with relevant teams to resolve them promptly
• Continuous Learning and Skill Development
  • Stay updated with the latest trends and advancements in BI technologies and tools
  • Develop and share best practices within the BI team and endorse a culture of continuous learning

Qualifications

• Proven experience as a BI Analyst or a similar role in the ad-tech or digital advertising industry
• Understanding of ad-tech concepts, online advertising, and marketing analytics
• Comprehensive experience in designing interactive dashboards and reports using Looker or similar data visualization tools
• At least 4 years' experience with Databricks
• Proficient programming skills in Python for data analysis and automation
• Good understanding of data structures, data modeling, and data warehousing concepts

WOULD BE A PLUS

• Knowledge of statistical analysis and data mining techniques
• Experience with SQL for data retrieval, manipulation, and analysis

Additional Information

PERSONAL PROFILE

• Exceptional analytical and problem-solving skills with a keen attention to detail
• Effective communication and presentation skills, able to explain complex data insights to non-technical stakeholders
• Ability to work independently and cooperatively in a fast-paced, deadline-driven environment