Senior Consultant, Data Strategy

Company Description

Publicis Sapient is a digital transformation partner that assists established organizations in reaching their digitally-enabled future, both in their way of work and customer service. We unlock value with a startup mentality and modern methodologies, blending strategy, consultancy, and client experience with agile engineering and creative problem-solving. United by our core values and the goal of helping people succeed in the daring pursuit of the future, our more than 20,000 professionals in 53 global offices combine experience in technology, data sciences, consulting, and customer focus to drive our clients’ business forward by designing products and services customers deeply value.

Job Description

As a preferred digital business transformation partner, we've dedicated almost three decades to leverage the disruptive power of technology and innovation to digitally enable our clients' business in their chase for the future. We adopt a startup mentality and agile methodologies for both well-established enterprises and the public sector to unlock value in ways that please their customers and enhance their operational effectiveness. Our transformation approach is rooted in a simultaneous understanding of the company and its customers, and a unique combination of strategy, consulting, experience, and engineering sustained by a culture of creative problem-solving.
In the space between the future and the present lies how. And we believe that seizing that how is everything! Our ambition is to forge an environment where data scientists and artificial intelligence professionals can tackle some of today's most intricate, strategic operational difficulties. To make this happen, we require the best minds in strategy dedicated to data. This new venture will supply predictive analytics solutions to top-notch businesses. It’s an opportunity to design, build, and implement practical end-to-end platforms that assist the world's most recognized brands to make smarter decisions and offer more valuable services to their customers. With mentorship from both companies and the agility of a startup, we’re creating something substantial with deep resources, alongside a team of the world’s best talents in data science.

Qualifications

Your Role:

The objective of the Senior Consultant, Data Strategy role is to collaborate with customers undergoing data-driven advancements globally. The Senior Associate, Data Strategy will significantly contribute to accelerating and driving the Data-Driven Transformation strategy for clients in partnership with Digital directors, client teams, and practice capability. Besides, this role is vital in ensuring the agency is at the forefront of thought-leadership in digital design, execution, and customer value delivery via data-driven solutions. Specifically, this role contributes significantly to the definition of data-driven learning agendas, technology adoption use cases, data strategy, partner evaluation assistance, selection, integration, and final activation on client accounts. The role entails both strategic and executory work, being inherently crucial in the implementation of data-driven marketing solutions.

Job requirements include: Influence the definition of digital, data and technology learning goals Ensure alignment between data strategy and measurement frameworks, and be instrumental in securing client agreement Collaborate with strategists, clients, strategy and digital directors to devise an audience framework and data strategy for each brand and the overall brand portfolio, leveraging relevant data partners, publishers, and a first-party data ecosystem Expand the use of DMP and CDP in data-driven use cases, application in campaigns, and propagate strategy connectivity to a broader array of datasets, especially 1P and 2P data Assist in the development of technology-based platforms and applications as a data strategist alongside Publicis Sapient data & tech talent as well as agency partners Define and assist in the implementation, measurement, and activation of data-driven use cases Be a reliable technology partner to the client, ensuring alignment of technology elements, supporting any necessary changes, and suggesting proactive changes to enhance data flow, reduce data loss, and improve data match rates Collaborate with planners to guide how data can inform annual planning insights and work with the team on how data integration transforms the planning process Contribute to the evolution of data education programs for both internal and external audiences Support and contribute to the media partnership strategy based on data strategy needs Play a vital role in a testing program continually experimenting with new vendors and partners to improve data and technology delivery Assist in implementing a data-driven marketing program approach across agencies, supporting digital directors in formulating data strategies for their client, determining best practice approaches, and educating planning teams Aid data-driven thought leadership agenda for media partners Help continuously embed new data-driven methodologies and case studies into our Human Experience Planning framework and agency resources Back new business pitches and prototype development Qualifications Strong understanding of data and data-driven marketing, can interpret client business/technical needs, and assist in transforming these into clearly articulated, parceled up learning agendas and strategies to expedite data and technology support maximization of client business results. Experience with Adobe Analytics, Adobe target, Google Analytics, Optimizely, SiteSpect. Extensive knowledge of data types, sources, partners, and quality determination criteria; expertise in data use in a media and non-media context for activation, measurement, and strategic applications Excellent communication skills, with the ability to simplify complex digital concepts and distill them to their core ideas, themes, insights, and recommendations Develop innovative and highly effective digital marketing strategies, communication plans, and integrated solutions. Significant contribution to a learning culture concerning digital tools, case studies, new partners, and techniques. Strong sense of ownership, drive, and initiative Ability to participate within a team of activation and content creators to develop an initial response to briefs and lend a hand to refine it Strong team player with a yes-we-can attitude and a knack for simplifying things and going into detail when necessary Indomitable appetite for learning and expanding/broadening skill set and knowledge as needed

Additional Information

Salary Range: $100,000 - $180,000

The range shown reflects the ranges widely used at Publicis Sapient. The actual range for this position may vary depending on location and specific skill set required for the work involved.

As part of our commitment to an inclusive and diverse workforce, Publicis Sapient provides Equal Employment Opportunity without regard to race, color, national origins, ethnicity, gender, veteran status, disability, sexual orientation, gender identity, or religion. We also ensure reasonable accommodations for qualified individuals with disabilities and disabled veterans during our job application procedures. If you require assistance or accommodations due to a disability, you can contact us at or call us at +1-617-621-0200.

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