Join Allianz as a Senior Data Specialist (m/w/d)

Welcome to Allianz! At Allianz Kunde und Markt GmbH (AKM), we are dedicated to the continuous development of the German market, opening up new market opportunities, and presenting a consistent market face of Allianz - all from a customer-focused perspective. Our responsibilities include market research, marketing, sponsorship, multichannel sales, and enhancing customer satisfaction, as well as developing and operating customer platforms and sales and service applications.

Job Role: Senior Data Specialist (m/w/d) at Allianz.de

We are looking for a Senior Data Specialist (m/w/d) within the Multichannel Sales and Customer Management department to elevate data-driven work and optimization in the era of AI, hyper-personalization, RoPo, and QoPo purchasing behaviors to the next level. This role involves participating in the One Marketing Tribe in the Webtracking Product team.

What You Will Do:

• Drive data-based assessment and optimization of UX & UI measures, and content marketing initiatives.
• Design, implement, and maintain data models based on existing web tracking and customer data.
• Utilize complex statistical methods, providing concrete recommendations to enhance conversion rates within the Digital Sales Funnel.
• Coordinate developer teams regarding the implementation of existing web tracking methodologies.
• Perform forecasting, planning of data needs, and optimization of the tool landscape (Adobe, Contentsquare, ETL-Tools, Tableau, etc.)
• Further develop reporting and dashboarding systems, such as BI dashboard migration and implementing Tableau for relevant online KPIs.

Your Qualifications:

• A degree in Statistics, Mathematics, Computer Science, or related field, with several years of professional experience in Data Analysis and Data Engineering, especially in data modeling and the application of statistical methods.
• Proven expertise in analyzing non-discrete data (web tracking, motion data, customer profiles, etc.).
• Advanced knowledge of programming languages including Python, R, and PHP.
• Deep understanding of BI systems from both technical and user perspectives.
• Experience in designing and advancing specific workflows in Tableau reporting/dashboarding and conceptualizing data cubes.
• Strong knowledge and proven success in eCommerce (Customer Journeys, A/B Testing, Conversion Rate Optimization).
• Excellent communication and teamwork skills, with the ability to convey complex technical and data-specific details effectively.

Our Benefits:

• Health & Wellbeing: Company health insurance, sports and health options, and prevention measures ensure your physical and mental health.
• Compensation: Attractive salary packages including bonus payments, company pension schemes, capital formation benefits, and employee shares. Participation in company success.
• Time & Flexibility: Our "New Work" model allows for even better balance between professional and private life. We support flexible, hybrid, and on-site work without fixed office presence requirements.
• Career Development: Co-create personal development plans and gain cross-functional and international experiences.

For more insights into what makes us an attractive employer, visit .

Interested? We look forward to your application on our careers page at .

For technical and professional inquiries, please contact Dr. Matthias Wilken at [email protected] or your recruiter Lorenz Gebhardt at [email protected].

Note: Allianz in Germany has an internal recruitment team focused on directly finding exceptional candidates. Unsolicited applications from recruitment agencies or personnel firms will not be accepted.

Since 1890, Allianz, a global leader in insurance, finance, and asset management, has been committed to the security of our customers and employees. Recognized as an excellent employer, we've been awarded in 2023 by Great Place to Work as "Germany's Best Employers". Our employees are our heart, and together, we create a better living world and future for us and our customers.

Become part of a team that combines customer and market knowledge with digitalization and modern technology. Let’s care for tomorrow.