Join Our Leadership Team: Senior Director, Data Strategy (Personalization) at Bounteous

Bounteous, a leader in digital growth strategies, is actively seeking an experienced Senior Director, Data Strategy (Personalization) to enhance our team. This pivotal role focuses on developing innovative data-driven strategies and ecosystems for digital marketing, ensuring comprehensive integration of measurement, modeling, and martech/adtech tools to achieve clients' business goals.

Core Responsibilities:

The Senior Director, Data Strategy will:

• Lead cross-functional teams to deliver cohesive strategies across various competencies.
• Conduct significant data strategy programming—assessing data signals, setting KPIs, and mapping out strategic roadmaps and value creation.
• Analyze client data maturity, align with stakeholder needs, and facilitate strategic, agile data-driven initiatives.
• Recommend advancements in data warehousing, modeling, and engineering to drive business intelligence and outcomes.
• Coordinate with delivery pods to synchronize activities and deliverables, translating business objectives into actionable marketing strategies.
• Provide leadership and oversight to the data & analytics team, particularly on complex, major accounts.
• Utilize analytical results to communicate successes and negotiate further investment and expansion with stakeholders.
• Develop and mentor the Data Strategy team, guiding them to become trusted advisors adept at overcoming client challenges.
• Update and develop strategic collateral in collaboration with the marketing team.
• Support pitches and business development for new and ongoing client projects.
• Engage regularly with Career Coaches to align on Objectives and Key Results (OKRs).
• Maintain a balance of billable utilization while identifying opportunities for additional projects.

Preferred Qualifications:

The ideal candidate will have:

• Over 8 years of experience in digital strategy, consulting, or analytics.
• Expertise in digital analytics platforms like Adobe Analytics and Google Analytics.
• Proficiency in BI tools (e.g., Tableau, Power BI) and SQL.
• A robust understanding of cloud technologies such as Snowflake, AWS, and Azure.
• Comprehensive knowledge of the advanced analytics landscape.
• A strong grasp of data governance, compliance, and privacy issues.

Why Bounteous?

At Bounteous, we thrive on helping our clients grow through innovative digital strategies. By joining us, you will lead a dynamic team of experts passionate about leveraging data to drive success. With cross-functional collaboration and a focus on achieving real-world business outcomes, your work will directly contribute to our clients' transformations.

Ready to lead the way in data strategy? Apply now to become the Senior Director, Data Strategy (Personalization) at Bounteous.