Senior Insight Analyst - Digital Experience

Company Description

We are ASOS. We combine our passion for fashion with our fascination for cutting-edge technology, but more crucially we’re interested in bringing out the best in you.

We exist to empower people to have the confidence to be whoever they want to be, and that extends to our own people too. At ASOS, you're free to be your genuine self without judgment, and channel your creativity into a platform utilized by millions.

Through our  we are promoting diversity, equity and inclusion in every aspect of ASOS and ensuring every ASOS employee can be their authentic self at work.  We want our people to be whoever they want to be, because we believe people who bring their best selves to work, do their best work.

Job Description

What You Will Be Doing 

• Supporting continuous optimization of our digital experiences through insight, covering all aspects of the conversion funnel, including homepage and product pages as well as personalized content
• Producing regular reports, benchmarking website/product performance, and interpreting and presenting their content.
• Proactively bringing new ideas to the table related to business queries, analytics approaches and datasets
• Working closely with the Implementation team to plan and define tracking specifications required to truly understand the effectiveness of site features and functionality.
• Promoting an understanding of data and insight with stakeholders and business partners, ensuring teams operate based on insight with direct access to data
• Promoting a test and learn approach with stakeholders, aiding in the definition of testing roadmaps, structuring tests, and deriving insight and recommendations from results

Qualifications

Who We Are Looking to Meet

• High level of familiarity with digital analytics and digital data collection.
• Experience with Adobe Analytics and SQL is preferred.
• A solid track record in an Insight role, preferably within digital and/or experimentation
• High level of familiarity with digital analytics and digital data collection
• Highly numerate with an exceptional level of accuracy with data and an awareness of its commercial application
• Strong e-commerce knowledge
• Proactive and analytical approach with a deep interest in data and digital experience

Additional Information

What's in it for You?

• Employee discount (hello ASOS discount!) 

• ASOS Develops (personal development opportunities throughout the business)

• Employee sample sales

• Access to a vast range of LinkedIn learning resources

• 25 days paid annual leave + an extra celebration day!

• Discretionary performance based bonus scheme 

• Private medical care scheme

• Flexible benefits allowance - which you can choose to take as extra cash or apply towards other benefits