Sr. Manager, Data Strategy and Technology – New York City, New York

Are you ready to lead Go-to-Market audience strategy, productization, management, and implementation within a global financial services company? Interested in joining a globally diverse organization where unique contributions are recognized and celebrated? Join Western Union as a Senior Manager, Data Strategy and Technology.

Western Union Powers Your Pursuit

Key Responsibilities

In this role, you will have two direct reports to start, with the opportunity to grow within the Marketing Technology and Innovation team. You will be responsible for:

• Delivering on GTM audience data monetization strategy.
• Creating and managing sellable digital assets in support of Ad Sales.
• Collaborating with Ad-Ops, Product, and Technology Teams.
• Supporting Western Union internal Enterprise Marketing teams.

Primary Duties

• Implement a commercially focused data strategy measured against tangible business outcomes and timeframes.
• Build critical capabilities within Western Union’s data function.
• Work with business and Engineering teams to understand data and analytical needs, developing solutions accordingly.
• Lead change management efforts to enable efficient organizational operations.
• Drive data analytics for business enablement, capturing data value as a competitive advantage.
• Define database data capture requirements with cross-functional touch points and oversee external data integrations.
• Drive data governance processes, ensuring data accuracy, defining data terms, documenting data lineage, and implementing data quality rules.
• Responsible for data collection, analysis, presentation creation, and addressing senior management queries.
• Manage brand mapping, hierarchy, metadata taxonomy, cataloging, and classification.
• Oversee master and meta data management.
• Manage the relationship with Western Union's CDP provider and third-party data vendors.
• Support high-profile clients such as sales, acquisitions, and strategy teams through data management and storytelling.
• Responsible for successful trafficking, optimization, and delivery of audience extension campaigns.
• Educate Account Executives on Programmatic and Audience Sales landscape.
• Lead Marketing’s commitment to addressing “at risk” needs and delivering quality external traffic to meet advertising goals.

Role Requirements

• 7+ years in an ad product role with a technical skill set.
• Bachelor’s degree or equivalent experience in computer science, engineering, or a related field.
• Experience in owning audience segmentations creation and advancement.
• Knowledgeable about AdTech, MarTech, Programmatic media, digital and omni-channel marketing, and personalization.
• Exceptional operational skills, including gathering product requirements from various stakeholders.
• Experience driving incremental revenue by utilizing 1st party data to target 3rd party inventory.
• Experience in developing business intelligence operations from scratch and overcoming data ingestion and normalization challenges in tools such as Tableau, Power BI, Google Data Studio, etc.
• Expert in analytical tools and statistical models, translating them into business and go-to-market strategies.
• Proficient with GAM/DFP, SSPs (e.g., Google Ad, Index Exchange), Excel, SQL, and data visualization tools like Tableau.
• Working knowledge of DSPs (e.g., DV360, TTD, Criteo).
• Ability to manage multiple clients and projects simultaneously in a fast-paced environment.
• Ownership mindset with a propensity for finding unique solutions to business and operational challenges.
• Excellent verbal and written communication skills, with the ability to explain technical complexities in layman terms.

We make financial services accessible to humans everywhere. Join us for what’s next. Western Union is positioned to become the world’s most accessible financial services company —transforming lives and communities. Our diverse and passionate customer-centric team of over 8,000 employees serves 200 countries and territories, reaching customers and receivers worldwide. More than just moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.

Support our employees in achieving their professional aspirations with plenty of opportunities to learn new skills and build a career, along with a