Senior Research Analyst, Global Analytics & Measurement

About NBCUniversal

NBCUniversal is a global leader in media and entertainment, operating over twenty different businesses across thirty countries. Our diverse portfolio includes news and entertainment television networks, a premier motion picture company, a significant television production operation, a leading television stations group, world-renowned theme parks, and a premium ad-supported streaming service.

We foster an inclusive, diverse culture where everyone can be their authentic selves. At Comcast NBCUniversal, we are uniquely positioned to educate, entertain, and empower. We believe in representing the communities we live in, and our workforce reflects this belief. Together, we create and deliver content that mirrors the ever-changing world.

Job Title: Senior Research Analyst, Global Analytics & Measurement

Job Description

The Audience Insights & Analytics department supports content licensing (TVD) and International Direct to Consumer (D2C) businesses. We offer audience-based quantitative and qualitative tracking, analysis, and reporting across all international territories and consumer-facing platforms.

The Senior Research Analyst role requires a strong analytical skillset and broad knowledge of digital products. You will draw insights from multiple data sources, providing the right insights and measurement approach for internal stakeholders. Your primary focus is to drive international growth in TVD content licensing, NBCUniversal’s streaming presence, and other digital initiatives.

Key Responsibilities

• Use various research and analytical tools to inform strategic decisions that support revenue growth, business planning, and strategic initiatives.
• Develop detailed audience reports, analyses, and performance summaries in conjunction with the Sr. Director.
• Distill large datasets into meaningful insights for non-research audiences.
• Monitor and analyze the performance of NBCU’s digital portfolio, including SVOD, AVOD, FAST, and Transactional data.
• Analyze data from partner databases (e.g., Netflix, Freevee, YouTube) to enhance product development, marketing techniques, and content strategies.
• Maintain data quality and integrity by cleaning, filtering, and setting up efficient data collection systems.
• Develop custom data models for application to data sets.
• Monitor and communicate digital market trends and competitive landscape to stakeholders.
• Represent NBCUniversal in industry initiatives (e.g., BASE, DEG), supplying data where appropriate, and communicate results.
• Collaborate with other analytics departments to innovate on best practices and technology development.
• Present actionable consumer insights to stakeholders.

Qualifications

• Strong understanding of the digital media landscape, streaming platforms, and consumer behavior across multiple devices.
• Exceptional numeracy and analytical skills, capable of creating insightful and visually appealing reports.
• Proficiency with computer and data tools, including Excel, VBA, Power Query, and SQL.
• Hands-on experience with business intelligence tools (e.g., Power BI, Tableau).
• Excellent communication, coordination, and attention to detail.
• Ability to work autonomously with tight deadlines and manage multiple priorities.
• Experience building relationships across multiple groups/divisions.
• High proficiency with Microsoft Office 365 tools, particularly Excel and PowerPoint.
• Experience analyzing and using 1st, 2nd, and 3rd party datasets.
• Experience with media analysis tools (e.g., Adobe Analytics, BARB, Digital-i, Plum Research, Comscore, Nielsen).

The responsibilities associated with this position may be modified at any time by the Company.

Addition Information

All applicants must be able to provide documentation to prove they can work in the United Kingdom.

NBCUniversal is an Equal Opportunity Employer. We provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request reasonable accommodation if you are unable or limited in your ability to use