Software Development Engineer VI - Marketplaces Personalization

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Join ID.me as a Software Development Engineer VI in Marketplaces Personalization

Company Overview

ID.me is a rapidly growing enterprise software company dedicated to simplifying online identity verification. With a trusted and portable login, users don’t need to create new passwords when visiting partnered sites. Our digital identity network, used by over 117 million members, serves 14 federal agencies, agencies in 30 states, and over 600 corporations, streamlining secure identity proofing and verification.

Our technology meets federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. Through our "No Identity Left Behind" initiative, we are committed to expanding digital access and inclusion across all demographics. ID.me provides multiple verification methods, including online self-serve, live video chat agents, and in-person verification. We are passionate about building a robust, inclusive identity network.

ID.me has earned numerous accolades, including Deloitte’s 2023 Technology Fast 500, Washington Business Journal’s Fastest Growing Companies, Entrepreneur Magazine’s 100 Brilliant Companies, and Wall Street Journal’s Startup of the Year finalist. Recently, we've raised $132 million in Series D funding, bringing our total investment to over $275 million since our inception in 2010.

Role Overview

We are seeking a Software Development Engineer VI with expertise in personalization to join our Marketplaces team. In this role, you will define the technical roadmap for ID.me Marketplace and develop next-generation recommendation models, data pipelines, and services, enhancing personalized member experiences across web, app, and email platforms. You will collaborate with engineering, product, data, operations, and senior leadership teams to achieve organizational goals.

Being part of one of ID.me’s fastest-growing domains, you will have the opportunity to build scalable personalization systems that drive member interactions across existing and new verticals. Your ability to balance short-term benefits while ensuring long-term design integrity is crucial for success in this role.

Responsibilities

  • Set the architectural vision and technical roadmap for the ID.me Marketplace, leading 20+ engineers.
  • Transform the ID.me Marketplace into a personalized experience for 100+ million members through content recommendation algorithms.
  • Lead A|B experimentation, analyze results, and synthesize learnings for future experiments.
  • Develop and iterate on a long-term vision to deliver impactful results.
  • Enhance technical excellence, engineering best practices, and distributed system design through mentorship, architecture reviews, and knowledge-sharing sessions.
  • Influence the company’s overall vision and long-term goals by co-leading roadmap planning.
  • Ensure end-to-end deliverables through quality code and overseeing others' work.

Minimum Qualifications

  • 10+ years developing web applications using Java, Ruby, JavaScript, Go, Python, or C++.
  • 3+ years of experience in machine learning (ML) systems, preferably in B2C personalization.
  • Proven experience in building scalable distributed systems using containers, cloud-native services, and infrastructure-as-code tools.
  • Ability to lead and improve automated testing practices.
  • Experience with tracking, observability, monitoring, and alerting best practices.
  • Deep understanding of web technologies, frameworks, design patterns, paradigms, and APIs.
  • Mastery of databases, queues, and caching systems in cohesive architectures.
  • Located in McLean, VA, or Sunnyvale, CA.

Preferred Qualifications

  • Strong leadership and mentorship abilities with excellent communication skills.
  • Experience with A|B testing strategies and result interpretation.
  • Experience in startup environments.
  • Experience with Ruby on Rails.
  • Experience with Hashicorp Nomad/Vault/Consul/Terraform.
  • Experience with automated deployment and verification strategies.
  • Passion for automated testing to enhance quality and predictability.

Our Vision and Mission

Vision: To be the world's leading digital identity network, empowering people to control their