VP, Data Science & Analytics

Company Description

Hello! We're Razorfish. Since the dawn of the internet, our digital expertise has been at the forefront of the marketing industry. However, in 2020, we underwent a complete overhaul. What's changed? It all begins with people. Eccentric, wonderful, complex individuals, coming from diverse backgrounds in strategy, creativity, and technology. Despite our differences, we all share a common belief: our differences are our strength. So, we advocate for inclusion, challenge norms, and welcome new perspectives to generate new ideas. Because, it is through understanding the uniqueness of people that we can create unforgettable experiences that enrich lives. Join us at .

Job Description

The ideal candidate will closely work with our client’s analytics, marketing, content, and consumer research teams. They will be solutions-oriented and possess extensive knowledge across most digital channels. The VP, Analytics candidate should have excellent communication skills and be able to lead a skilled team of analytic associates in the execution and delivery of our products and services.

Data Strategy

• Can approach complex problems by outlining several strategies, structure the methods from a cost/benefit perspective, and confidently guide a team through execution
• Regarded as a "thought leader" within the Data team and wider region for strategic insight and the ability to apply insights to multiple client situations (core client work, BD, etc.)
• Considered an SME in multiple areas and is capable of training other team members in these areas
• Can independently drive both internal and external stakeholder alignment to implement strategy and meet specific business objectives

Communication Skills

• Able to effectively identify and resolve issues, and predict and respond to the needs, opportunities, and challenges of clients and the internal team
• Commands the attention of client audiences and turns presentations into constructive dialogues that facilitate discussions on improvements/new approaches, focusing on additional opportunities or BD
• Can tailor presentations according to the audience
• Adept at leading work sessions and meetings, even those with less structured agendas
• Assists others in taking on leadership roles
• Supervises others in organizing and crafting well-written documents
• Utilizes clear, concise writing to connect key insights and communicate an effective story that illustrates key findings
• Is flexible in demonstrating depth or breadth of expertise depending on the audience
• Responsible for creating templates for best-in-class delivery of analytical outputs

Client Engagement

• Is a visible presence to senior external clients and is a trusted advisor to mid-level client management
• Can frame the key issues facing the client and develop recommended approaches
• Actively reaches out to establish new business partnerships
• Able to lead the development of a large client’s strategic agenda
• Keeps track of and demonstrates the value generated by the data team
• Focuses on increasing share and profitability of a client’s business
• Proactively engages senior client team to inform them of industry and client-specific strategic issues
• Is sought out by all clients as an expert on industry and client-specific strategic issues
• Understands the key levers that can improve client business

Tools & Techniques

• Recommends and understands various relevant data tools, martech/adtech platforms, and cloud solutions to address and identify both internal and external strategic needs
• Understands the needs and applications of advanced analytical methods and works with Data Science/Engineering/Instrumentation SMEs to ensure projects are planned and executed correctly
• Identifies and evaluates potential vendors and promotes vendors within our capability

Analytics

• Planning and Implementation
  • Understands the potential investments or organizational relationships that need prioritizing to deliver against a data maturity model
  • Can achieve necessary buy-in from stakeholders to effectively measure cross-channel performance
  • Capable of leading requirement gathering workshops with clients and other disciplines
• Insight Generation
  • Can offer comprehensive and future-focused recommendations to clients based on experience to ensure that maturity recommendations are holistic
  • Has the ability to develop models that prove the business value of analytical findings
  • Maintains high analytical expectations across the team

Qualifications

• 10-12+ years of data & analytics experience
• Has led large scale and complex marketing analytics engagements successfully
• Master of the digital analytics space and has innovated to develop new opportunities
• Experience working with both quantitative and qualitative research data, including social listening
• Has demonstrated thought leadership within their organization by becoming a subject matter expert within an analytics environment
• Has exhibited strong communication skills and has the ability to explain complex concepts to diverse audiences
• Ability to translate findings/results into clear, actionable and executable insights
• Exceptional communication and presentation skills; strong business development skills are a plus

Additional Information

The Power of One starts with our people! To achieve powerful things, we offer powerful resources. Our top-of-the-line wellness and benefits offerings include:

• 12 weeks or more of Paid Family Care for parents and caregivers
• Monetary assistance and support for Adoption, Surrogacy, and Fertility
• Monetary assistance and support for pet adoption
• Reimbursements for Employee Assistance Programs and Health/Wellness/Comfort to help you invest in your future and maintain work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time Off, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World’ Program encouraging employees to work from any location where Publicis Groupe has an office for up to 6 weeks per year (based on eligibility)
• Business Resource Groups that support various affinities and alliances