Vice President, Data Science Real World Data Leader

Company Description

CoLab is a fully integrated, cross-disciplinary team that delivers top-tier services in a flexible and modular manner. Keeping our clients at the core, we catalyze brand evolution at the pace of people's lives by blending real-time information with first-rate creative, content, and media to foster growth and ROI.

CoLab is a "power of one" solution featuring data, media, and production. Utilizing the vast resources of the Publicis Group network, we are uniquely positioned to provide innovation and specialized skills to our clientele and provide enriching opportunities and an inclusive benefits package to our employees. We take pride in melding the enthusiastic environment of a startup with the stability and experience of a global leader.

Job Description

We are seeking a seasoned and highly skilled VP-Level Real World Data Lead to join our dynamic and expanding team. In this role, you will be accountable for delivering audience solutions to our clients, liaising closely with creative, media, and data teams across an integrated team within Publicis Group. By employing privacy-compliant technologies and implementing data science techniques, you will generate real-world insights that assure personalized communication strategies resonate with unique audiences, encourage health engagement, and drive behavior alteration and outcomes. The ideal candidate will have a robust background in Real World Data, Data Science techniques, and outstanding communicative and collaborative abilities to successfully translate insights into actionable recommendations.

WHAT IT WILL TAKE

• Advise clients and internal agency stakeholders about their business objectives, target audiences, and communication strategies.
• Use real-world data sources and privacy-compliant technologies to examine and derive insights that inform audience segmentation, targeting, and messaging strategies.
• Work closely with creative, media, and data teams to ensure a seamless incorporation of data-driven insights into their workflows.
• Establish and implement data science techniques and methodologies to uncover patterns, trends, and behavioral insights from complex data sets.
• Use statistical analysis and predictive modeling to identify actionable opportunities for optimizing communication strategies.
• Prepare and present powerful presentations, reports, and visualizations that effectively communicate data-driven insights and recommendations to clients and internal teams.
• Adopt the agile process for delivery, participating in sprint planning, stand-up meetings, and iterative development cycles to ensure speed and agility in project execution.
• Stay current with industry trends and advancements in real-world data, data science techniques, privacy regulations, and AWS technologies to ensure best practices and compliance.
• Create a collaborative atmosphere by actively engaging with cross-functional teams, promoting knowledge sharing, and endorsing a data-driven decision-making culture.
• Provide mentorship and guidance to junior team members, encouraging their growth and development.

Qualifications

WHAT YOU’LL BRING

• Proven experience in a similar role, delivering real-world data insights and/or audience solutions to clients.
• Sound expertise in Real World Data, including knowledge of data sources, data collection methodologies, and privacy regulations.
• Proficiency in data science techniques such as statistical modeling, machine learning, predictive analytics, and data visualization.
• Experience with AWS platforms and services for data processing, storage, and analysis.
• Strong skills for data query, transformation, and analysis.
• Exceptional communication skills with the ability to convert complex data concepts into actionable insights for both technical and non-technical stakeholders.
• Excellent collaboration and interpersonal skills, with the capacity to work effectively with cross-functional teams and build robust working relationships.
• Proficient in programming languages such as Python or R, along with experience using data analysis tools and platforms.
• Robust analytical and problem-solving skills, with the knack of thinking strategically and applying data-driven solutions to address business challenges.
• Demonstrated ability to manage multiple projects concurrently and meet deadlines in a fast-paced, client-oriented environment.
• Experience in the advertising, marketing, or communications industry is a plus.
• Bachelor's degree in a relevant field like Data Science, Statistics, Computer Science, or a related discipline or master's degree or Ph.D. is preferred.

If you are a passionate and results-oriented professional with a profound understanding of real-world data and a knack for translating insights into powerful messaging, we'd love to hear from you! Join our team and make a significant impact on the way we engage audiences to drive positive health outcomes, while embracing the agility of the agile process for delivery.

Additional Information

All your information will be kept confidential in accordance with EEO guidelines.