Senior Manager - Data Analytics - Adobe Implementation

Company Description

Publicis Sapient is a digital transformation partner helping established organizations reach their future, digitally-enabled state, both in the way they work and how they serve their customers. We help unlock value through a start-up mindset and modern methods, merging strategy, consulting and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people succeed in the audacious quest for the next big thing, our 20,000+ employees in 53 offices globally combine experience across technology, data sciences, consulting and customer obsession to spur our clients’ businesses by designing the products and services their customers genuinely value.

Job Description

Your Impact:

You will function as part of a world-class data analytics team working directly with clients in North America & Canada. The role will focus on developing the framework to support data collection, automation, and implementation of data platforms while driving progressive project initiatives through thought leadership.

• Leading initiatives centered on analytics implementation, customization, and automation of data collection processes.
• Developing unified measurement strategies and planning that guarantee data collection aligns with the client’s priorities.
• Recommending processes for integrating platforms ensuring seamless data flow between systems.
• Required to have solid analytics implementation experience across the lifecycle and digital platforms (including web, responsive and native apps) utilizing Adobe/Google Analytics especially for large retail clients with complex ecosystems (multiple sites/apps, hundreds of custom tags, multiple implementation techniques for main site/syndicate sites, etc.)
• Must be hands-on and work as part of the technical analytics team for data framework implementations using (Adobe Analytics, Adobe Target, Adobe Launch, Adobe Mobile SDK)
• Design, develop, and implement technical tagging requirements for the company web, mobile, and app platforms. Must be able to create SDR and convert it to exact script code to be added on page/app screens or user actions on the page
• Develop and perform code modifications, testing, and deployment where appropriate
• Improve requirements for digital data layers (event-based like ACDL) within the company Tag Management solution (Adobe Data Collection, Ensighten, Tealium)
• Able to write custom scripting, JavaScript, jQuery, or other coding languages in web environments and tag management tools to accommodate custom tracking requirements
• Create and maintain Adobe Analytics JavaScript tags and plugins. The ability to troubleshoot scripting issues on the digital platforms using a browser’s console and other tools is crucial
• Participate in clients' QA and deployment processes (Agile methodology, etc.)
• Hands-on experience with one or more web analytics tools such as Omniture SiteCatalyst and debugging tools like Charles, HTTPWatch or WASP
• Thorough knowledge of Analytics Workspace, reporting and admin console in Adobe Analytics. Must be comfortable with advanced segmentation capabilities within Adobe Analytics

Qualifications

Your Skills & Experience:

• Bachelor's degree in Computer Science, Information Systems, or a related course of study required or equivalent work experience. A related Master's degree is a plus
• 8-12 years working in analytics, including experience working with tag management systems implementing advertising and tracking pixels, 7+ years of digital analytics development experience, 5+ years managing a team of analysts/developers
• Experience with implementing AEP (Adobe Experience Platform) and CJA (Customer Journey Analytics)
• Develop, design, and implement scripting for A/B optimization/experimentation (Adobe Target, Monetate, Optimizely)
• Configuring and setting up BI dashboards (Tableau / Looker / Power BI)
• Experience working with Adobe IO (using APIs to connect to Adobe suite of products like Adobe Analytics 2.0 programmatically) through Web UI’s (like Swagger) or API clients like Postman
• Excellent understanding of JavaScript, HTML, jQuery, JSON, and DOM manipulation, strong tag management skills, a solid understanding of cloud-based information systems, proficient debugging and troubleshooting skills, a broad understanding of marketing technology (MarTech) landscape, experience leveraging APIs for reporting automation
• Basic knowledge of Google Big Query, Node.js, CSS, Python, Domo, and machine learning concepts

Additional Information

Benefits of Working Here

• Flexible vacation policy; time is not limited, allocated, or accrued
• 16 paid holidays throughout the year
• Generous parental leave and new parent transition program
• Tuition reimbursement
• Corporate gift matching program

Pay Range: $132,000 - $199,000

The range displayed comprises of various ranges currently in use at Publicis Sapient. Actual range for this position may differ, depending on location and specific skillset required for the job. 

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard to race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for eligible individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or you may call us at +1-617-621-0200.