Applied Scientist (Marketing)

Join Xero as an Applied Scientist (Marketing)

Xero is a stunning and user-friendly platform that empowers small businesses and their accounting and bookkeeping advisors to grow and thrive. Our mission at Xero is to improve the lives of small business owners, their advisors, and communities globally. This mission guides every action we take. We strive to support our team members to achieve their best, helping small businesses succeed with improved tools, information, and connections. When these businesses succeed, they make a difference, creating a more beautiful world.

How You’ll Make an Impact

Xero's marketing team is undergoing a transformation to adopt a cutting-edge, automated, and data-centric approach to driving growth and impact. As part of the Applied Science team, you will be pivotal in designing and building the measurement and optimization framework for our marketing system. Collaborating with senior colleagues, marketing experts, and other business stakeholders, you’ll enhance the system’s effectiveness and efficiency.

By embodying Xero’s core values, you’ll foster a culture of collaboration, mutual respect, healthy skepticism, and a growth mindset. Working within a cross-functional team that includes engineers, marketers, and product owners, you’ll develop and maintain a system that effectively influences user behavior and drives growth.

Responsibilities

In this role, you will:

• Develop statistical, optimization, and machine learning models to measure and optimize marketing performance.
• Design and execute marketing experiments, interpreting results to derive actionable insights.
• Analyze user behavior and marketing performance to uncover opportunities for improvement.
• Present findings to leadership to inform business decisions.
• Collaborate with partners like Google and Meta to understand and leverage their product offerings.
• Work closely with cross-functional teams in marketing, engineering, and product to develop our automated, algorithmic marketing platform.

Success Metrics

Success in this role includes:

• Understanding the business problems and translating them into technical solutions.
• Gaining a clear understanding of marketing impact to guide marketers and business stakeholders.
• Choosing the right solutions for problems, whether simple or complex.
• Increasing the efficiency and impact of marketing efforts.

Qualifications and Skills

We’re looking for candidates with:

• A Ph.D., M.S., or Bachelor's degree in Statistics, Economics, Machine Learning, or another quantitative discipline.
• 2+ years of industry experience in a Data Scientist, Applied Scientist, or similar role.
• Experience in experimental design and analysis.
• Proficiency with dashboarding/visualization tools (e.g., Tableau).
• Experience using big data frameworks (e.g., Hadoop, Spark).
• Skills in exploratory data analysis and model building.
• A strong understanding of the mathematical foundations of statistics, optimization, economics, and analytics.
• Advanced SQL skills.
• Proficiency in Python, R, or a similar programming language.
• Excellent written and verbal communication skills.
• Strong stakeholder management, judgement, critical-thinking, and decision-making abilities.

Why Xero?

At Xero, we offer a generous paid leave policy, including statutory holidays and dedicated leave for physical and mental wellbeing. Our Employee Assistance Program provides access to mental health care for you and your family. We also offer health insurance, life insurance, income protection, wellbeing and sports programs, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working arrangements, career development opportunities, and many other benefits that reflect our human-centric values. Join Xero and do the best work of your life.

Company Name: Xero

Job Title: Applied Scientist (Marketing)