Marketing Data Analyst II

Established in 1985, SelectQuote offers solutions to help consumers shield their most important assets: their families, health, and property. The company was the first to provide impartial comparisons from numerous, highly rated insurance companies, enabling customers to select the policy and conditions that best fit their individual needs. SelectQuote's success is supported by two main pillars: a robust team of well-trained and skilled agents who offer needs analysis for every customer, and exclusive technology that finds and routes quality leads. The company comprises three fundamental business lines: SelectQuote Senior, SelectQuote Life, and SelectQuote Auto and Home. In particular, SelectQuote Senior, the biggest and fastest-growing business, caters to a demographic that sees 10,000 people becoming 65 every day with a variety of Medicare Advantage and Medicare Supplement plans. Job Summary: The Marketing Data Analyst II position is tasked with fulfilling all reporting requirements for various divisions. In your role as a Marketing Data Analyst II for SelectQuote, you will liaise closely with internal marketing team members as well as other department members to create and examine measures that will be utilized to meet performance targets for a multimillion-dollar annual marketing budget. This includes both operational and financial indicators. This role is data-driven, with the analyses guiding business decisions, offering the chance to have an immediate impact on the business's performance. Essential Functions: - Perform detailed, quantitative analysis work connected with developing valuable insights into business performance. - Standardize and sustain measures within the cube, Power BI, and other reporting interfaces. - Assess performance of various marketing channels based on operational and financial results. - Possess the capability to evaluate unit and aggregate economics of channels and suggest changes to the current optimization strategy. - Offer variance and impact analyses of lead generation, cost, revenue, and contribution margin. - Collaborate closely with internal marketing team members to generate ad hoc reporting as needed to ensure each team has the necessary data to reach KPI targets. - Work together with Sales, Finance, Operations, and Accounting department members. - Act as the subject matter expert and provide business direction to the Data Science, Data Enablement, Business Intelligence, and Telecommunications groups. Knowledge, Skills, and Abilities: - Outstanding analytical capabilities (projections, costing, budgeting, etc.). - A high degree of self-motivation with a capacity to achieve goals independently. - Articulate and well-spoken with strong interpersonal, communication, and presentation skills. - Detail-oriented aptitude where a high level of accuracy is necessary. - Quick learner who is career-oriented and seeks additional responsibilities as earned. Training and Experience: - Bachelor's Degree in Finance, Marketing, Data Analytics, or a related field. - Strong proficiency with SQL – 4+ years of experience. - Proficient with Microsoft Office, including Excel and PowerPoint. - The ability to work in a fast-paced environment managing multiple projects, channels, and segments simultaneously in a cross-functional team. Benefits: Joining SelectQuote now is exciting. We became a public company in 2020 with the first entirely virtual IPO (non-biotech) in US history. We have also been nationally recognized on the 2021 Top Workplaces USA list and by the Kansas City Business Journal as a 2020 Best Places to Work honoree. Full-time employees are eligible for medical, dental, vision, voluntary short-term disability, company-paid long-term disability, company-paid life insurance and accidental death & dismemberment (AD&D), 401(k) with company match and full vesting after four years, discretionary profit sharing, an employee stock purchase program (ESPP), paid time off, floating holidays, paid maternity leave, paid parental bonding leave, tuition reimbursement, jury duty pay, and other paid leaves vary based on work location.