Career Opportunity: Business Data Analyst - Inbound Marketing at Wix

Company Description

Wix empowers anyone to achieve online success. Since our inception in 2006, we've expanded to approximately 5,500 employees across 22 countries, introduced over 40 innovative products, and cater to over 243 million users globally. At Wix, we encourage innovation, non-traditional growth, and close-knit collaboration. Though we're leaders in web creation and business, our mission is far from complete. We aim to become the Internet's primary engine, fostering a more open web for all.

Wix is a proud equal opportunity employer. We believe everyone deserves the chance to succeed online and extend this vision to our workplace, fostering an inclusive environment where everyone is welcome.

Job Description: Business Data Analyst - Inbound Marketing

As a Data Analyst on our team, you will analyze user behavior, optimize marketing campaigns, and generate actionable insights. Joining us means taking ownership of significant projects and honing your skills in a dynamic environment.

Daily Responsibilities:

• Lead data and analytical initiatives on a variety of inbound marketing projects.
• Collaborate with teams to develop marketing strategies for products, audience segments, or user journeys, enhancing brand recognition, growth, and engagement.
• Define and refine measurement methodologies for our inbound marketing efforts, including performing ad hoc analysis, testing, monitoring, and reporting.
• Perform comprehensive analysis on various topics, including strategic subjects (sales, conversion, churn) and marketing-related measurements (emails, KPIs, collections, predictions).
• Create dashboards and automated tools to promote understanding and awareness of our key metrics.

Qualifications:

• Highly analytical mindset with 2+ years of experience in quantitative analysis on large data sets and exceptional attention to detail.
• Educational background in fields emphasizing quantitative analysis (e.g., industrial engineering, finance, statistics, economics).
• Hands-on experience with SQL and/or Python, and data visualization tools such as Tableau and Power BI.
• Excellent visualization and presentation skills.
• Professional English proficiency and strong communication skills, both spoken and written.
• Independent, quick learner who can prioritize tasks in a fast-paced work environment. Ability to manage the entire data lifecycle and challenge existing processes.
• Curious, proactive attitude with the ambition to learn and grow.

Additional Information

The Wix.com Inbound team handles all marketing communications and offerings for Wix's self-creator users, primarily through emails and in-product communication. We delve into user journeys, utilizing behavioral data to craft a coherent, positive experience. Our team values a positive, can-do attitude and works closely with various product verticals to communicate the latest features and maintain a continuous feedback loop.

Company Name: Wix

Job Title: Business Data Analyst - Inbound Marketing