CBS - BMC - Brand and Marketing - Marketing-Data Reporting Analyst-Senior Associate-UKI

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Job Summary

We are seeking two highly skilled Data and Reporting Senior Associates to join our team. The successful candidates will manage and analyze the quality of incoming and existing marketable data, define and deliver strategic marketing automation reporting and analysis, and provide BMC visibility of all campaign metrics across all platforms.

The Opportunity

Join our GDS – Digital Marketing CoE, where you will support essential business enablement functions, ensuring our organization runs smoothly. As an operational professional, you'll collaborate across onshore and offshore teams, providing the knowledge, resources, and tools necessary to deliver exceptional quality services to our clients, win in the marketplace, and support EY's growth and profitability.

With many offerings, you can develop your career through a broad scope of engagements, mentoring, and formal learning. We develop outstanding leaders who deliver on our promises to all stakeholders, playing a critical role in building a better working world for our people, clients, and communities. Whether you join us for a short time or stay for the long haul, the exceptional EY experience lasts a lifetime.

The role involves working closely with the Region/Service Line/BD team to enable business decisions through data analysis and reporting (sales and pipeline, revenue, etc.). This role requires combining strong analytical skills and a strategic mindset with a real-world perspective driven by understanding clients’ experiences and broader marketplace drivers. A collaborative mindset is also crucial, as you will have a key role in supporting networks.

Your Key Responsibilities

• Support the build of a fully functioning marketing database that gives BMC visibility and management of target audiences.
• Ensure data standardization, cleansing, and updating to maintain accuracy and cleanliness.
• Manage consented data and provide insights into re-engagement.
• Identify and maintain key target audience groups across UK Priority accounts and input into dashboards.
• Track BMC achievement against strategic objectives and give BMC visibility of all campaign metrics across all platforms.
• Train the team on the new database and impart knowledge on data quality and best practices.
• Conduct discussions with wider BMC colleagues and team members on improvements.
• Support the delivery of the data strategy, working with relevant leads across workstreams as needed.
• Contribute to the BMC onboarding of the new CRM system.

Skills and Attributes for Success

• Engage effectively with multiple stakeholders, understanding their program/initiative objectives.
• Maintain good rapport among team members, customers, and colleagues with tact and diplomacy.
• Capture first-level requirements for projects directly from stakeholders and handle complex project requirements.
• Effectively manage routine tasks, including follow-up, and handle unexpected situations by communicating concerns to CoE leadership.
• Demonstrate best work practices within the department and among other teams.
• Exhibit team management and mentoring skills.

To Qualify for the Role, You Must Have

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3+ years of experience in marketing data analysis, preferably with solutions like Marketo, Cvent, CleverTap, and CRMs such as MS Dynamics or Salesforce.
• Strong analytical skills and experience with data visualization tools like Tableau or Power BI.
• Excellent Excel skills.
• Superior communication and collaboration skills with the ability to work effectively with cross-functional teams.
• Understanding of GDPR compliance and risk management.
• Strong research skills.

Ideally, You’ll Also Have

• Graduate/Post-graduate degree in Business Administration and Management with 3 to 5 years of work experience.
• Understanding of GDPR and its impact on data management.

Technologies and Tools

• MS Office – Expert level experience in MS Office (Word, Excel & PowerPoint).