Join Our Team as a Data Analyst in Digital Marketing at Wynn Resorts

Wynn Resorts, a leader in luxury hospitality, is currently looking for a talented Data Analyst to enhance our Marketing Department. This role is ideal for someone who excels in data analysis, segmentation, and reporting, and who is eager to contribute to advanced marketing strategies and business growth.

Key Responsibilities:

As part of our Marketing team, you will:

• Assist in budgeting, segmenting marketing audiences, analyzing performance, and reporting.
• Utilize data modeling and mining techniques to boost revenue and optimize marketing strategies.
• Provide data-driven insights and strategy recommendations to the Marketing Team.
• Work closely with the Digital Media Team to evaluate channel performance and explore new segmentation opportunities.
• Engage in the setup of Google Analytics 4 accounts in collaboration with external partners.
• Create and manage comprehensive performance reports and conduct advanced data analysis to address complex questions.
• Implement and manage Segment Customer Data Platform (CDP), involving setup of Sources and Destinations, Persona Management, Audience Segmentation, and more.

Required Qualifications:

To be successful in this role, you should have:

• A Bachelor's degree in marketing, finance, or a related field.
• At least two to three years of experience in an analytical marketing role.
• Strong computer skills, including proficiency in Excel, Word, PowerPoint, and MS Access.
• Experience with SQL Server, MySQL, and comfortable with database querying tools.
• Familiarity with Opera, Segment or similar CDPs, and Google Analytics are preferred.
• Proficiency in creating data visualizations using Tableau.
• Experience in coding for analysis using Python, R, or other languages and working with data warehouses like Snowflake or Google BigQuery.
• The ability to work independently.
• Minimum age requirement of 21 years.

Why Choose Wynn Resorts?

Wynn Resorts is committed to diversity, inclusion, and creating a workplace where all employees can thrive. We are proud to be an equal opportunity employer and do not discriminate based on disability, veteran status, or any other protected category.

If you are a driven individual passionate about marketing analytics and looking to make a substantial impact in a prestigious company, we invite you to apply for the Data Analyst position in our dynamic Marketing Department at Wynn Resorts.

Apply Now!

Ready to advance your career with Wynn Resorts? Apply today for the position of Data Analyst in Digital Marketing and help shape the future of our marketing efforts!