Data Analyst - LinkNYC

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Join Our Team: Data Analyst - LinkNYC at Intersection

Who are We?
Intersection is a pioneering media and technology company revolutionizing the urban experience. We enhance city life through our innovative services such as free internet access, dynamic way-finding, and real-time information systems. Our mission is to make urban living more connected, accessible, and sustainable. Through our robust platforms, including experiential programming, we captivate and engage diverse audiences across America’s top metropolitan cities, offering cutting-edge, data-driven advertising solutions.

About LinkNYC

LinkNYC, a groundbreaking communications network, transforms the way New Yorkers connect. We offer an array of complimentary services including super-fast public Wi-Fi, phone calls, device charging, and access to essential city services. Positioned across all five boroughs, LinkNYC is more than just a utility—it’s a hub for community and civic engagement, supporting small businesses and local artists through initiatives like Link Local and #ArtOnLink. This project is a collaborative effort between the City of New York and CityBridge, ensuring all operations are funded privately, mainly through innovative digital advertising.

Job Description

As a LinkNYC Data Analyst at Intersection, you will spearhead our efforts to enhance the performance of digital advertising and public service provisions. Armed with advanced data analysis techniques, you will extract valuable insights related to revenue generation, user engagement, and service optimization. This role is pivotal in shaping our advertising strategies, media plans, and overall product development to maximize effectiveness and profitability.

Job Responsibilities

  • Analyze and evaluate advertising performance to optimize yield and uncover new opportunities.
  • Develop strategic pricing models and media plans tailored to the unique demographics and objectives of the LinkNYC network.
  • Enhance data analytics tools and processes, improving the efficiency and accuracy of our reporting systems.
  • Collaborate across teams to refine measurement solutions and support marketing initiatives with precise data-driven insights.

Qualifications

  • Bachelor's degree in Statistics, Economics, Computer Science, or a related quantitative field.
  • 2-4 years of relevant experience in digital advertising, with a strong foundation in sales, marketing, or media planning.
  • Proficiency in data analysis and visualization tools such as Excel, SQL, Tableau, or Python.
  • Exceptional communication and presentation skills, capable of effectively articulating complex data to diverse audiences.

Total Cash Compensation: $100,000 - $150,000

At Intersection, we are dedicated to building a workplace where diversity in identity and perspective is not only welcomed but encouraged. We are committed to equality and believe our differences fuel innovation and creativity. We warmly invite all interested candidates from varied backgrounds to apply, as we strive to reflect the diverse communities we proudly serve.

Additional Information

  • Company Name: Intersection
  • Job Title: Data Analyst - LinkNYC

We look forward to receiving your application and potentially welcoming you to our dedicated team at Intersection, where together, we work to enrich city life globally.