Join Our Innovative Team as a Data Analyst at LinkNYC!

At Intersection, we're not just a company, we're a transformative force for cities. Specializing in Out of Home media and technology, we offer a myriad of amenities from free internet access to engaging urban experiences, which enhance city life and promote sustainability. Our top-performing digital advertising platforms capture the attention of diverse, valuable urban audiences across America's premier cities.

About LinkNYC: A Pioneering Urban Network

LinkNYC revolutionizes connectivity via a unique communications network providing free super-fast public Wi-Fi, phone calls, device charging, and city service access throughout New York City. Fueled by a partnership with the City of New York and CityBridge, this initiative not only supports local communities through various programming but is also powered through digital advertising, with all services offered at no cost to users.

Role Overview: Data Analyst (Media Planning)

As a Data Analyst for LinkNYC, you'll have a pivotal role in scrutinizing and enhancing the performance of our digital advertising initiatives. Utilizing advanced data analysis techniques, you'll uncover insights related to revenue trends, user engagement, and effective pricing strategies. Through your expertise, LinkNYC will continue to grow as a leading network in urban innovation.

Key Responsibilities:

• Analyzing advertising performance to maximize yield and pinpoint optimization opportunities.
• Insightful development of pricing strategies considering market dynamics and competitor activity.
• Creating targeted media plans to enhance reach and relevance across our digital kiosk network.
• Refining our data analytics processes to aid in efficient reporting and informed decision-making.
• Collaborating fiercely with our Media and Ad Ops teams to fine-tune advertising campaigns and measurement solutions.

What We are Looking for:

The ideal candidate should possess a Bachelor’s degree in Statistics, Economics, Computer Science/Engineering, or a related quantitative field. With 2-4 years of relevant experience in digital advertising, you should be proficient in data analysis tools like SQL, Tableau, and Python, and have a solid understanding of digital advertising technologies.

Compensation and Diversity Commitment

We offer a competitive salary range of $80,000 - $100,000 and are dedicated to fostering an inclusive environment where diverse perspectives and backgrounds thrive. Intersection is committed to equity and invites applications from all qualified candidates, irrespective of their race, gender, or background.

Ready to make a significant impact on city life with your analytical prowess and strategic thinking? Join Intersection and be a part of something big, where your work not only adds value but also connects communities and powers cities.

How to Apply

Don’t miss out on this opportunity to shape the future of urban living. Apply now to become the next Data Analyst (Media Planning) at LinkNYC and help us redefine the intersection of technology and urban experience!