Join Wise: Performance Marketing Analyst Opportunity

Company Description

Wise, a global technology company, is revolutionizing the way people move and manage money across borders. With minimal fees and maximum ease, we aim to provide full-speed financial services. Whether individuals or businesses are sending money internationally, spending abroad, or handling overseas transactions, Wise is committed to simplifying these processes and saving you money.

As part of our innovative team, you'll be contributing to the creation of a new global financial network accessible to everyone, everywhere. Learn more about our mission and values.

Job Description

We are seeking a talented Performance Marketing Analyst to join and support our Paid Display marketing team. Embedded within our Marketing Analytics team, you will play a critical role in data-driven channel optimization and analytical support.

Your Responsibilities:

• Manage and enhance paid display data pipelines and analytical domains.
• Generate actionable insights to inform paid display decisions and identify areas for improvement.
• Provide valuable analytical insights to optimize marketing campaigns.
• Design and execute incrementality tests to measure the actual value of paid display campaigns.
• Collaborate with Paid Display managers to support and validate testing ideas.
• Enhance the marketing message segmentation strategy.
• Create and maintain reports and dashboards for decision-making.
• Define impactful OKRs for the team to pursue each quarter.

What You'll Gain:

• Be part of our mission to make money without borders.
• Contribute to the company's growth by boosting marketing effectiveness.
• Collaborate with diverse teams such as marketing, analytics, data science, and engineering.
• Develop skills in data analysis, performance tracking, and marketing measurement.

Qualifications:

• Experience in performance marketing analytics.
• Knowledge of value-based bidding, lookalike optimization, targeting, and creative optimization.
• Experience with paid display (e.g., Google app campaigns, programmatic advertising) is highly valued.
• Advanced SQL skills; Python/R skills are a plus.
• Ability to tell a compelling story with data and provide strategic insights.
• Familiarity with tracking, attribution, and MMP data.
• Experience with marketing measurement tools and common methodologies.
• Knowledge of in-platform testing.
• Proficiency in data visualization tools (e.g., Looker, Superset).
• Experience working with marketing teams and/or external partners, managing senior stakeholders.

Additional Information

At Wise, we are committed to building a world free of financial borders, judgment, or prejudice. Our diverse, equitable, and inclusive teams are our greatest strength, ensuring every team member feels respected, empowered, and capable of progressing in their careers.

If you want to learn more about working at Wise, visit . Stay connected with us by following Wise on and .

Join Wise Today!

Company Name: Wise
Job Title: Data Analyst - Paid Display