Join Hearst UK as a Data Manager – Begin the Next Chapter in Your Career

At Hearst UK, there's always more to the story. Join us as our Data Manager and take your career to the next level.

About Hearst UK

We are the UK's leading premium publisher, known for iconic media brands such as Cosmopolitan, Esquire, Elle, Harper’s Bazaar, and Country Living. Our collaborative working environment encourages creativity and innovation. We trust each other to do our best and have fun while building on our heritage to make history.

We aim to super-serve our commercial customers and brand audiences by delivering ROI for advertisers and personalized experiences for our loyal audiences. We achieve this by putting data and insight at the heart of our business, creating a single customer view, and fostering a culture of data excellence.

About the Data Manager Role

The Data Manager role sits within the Data & Technology team in the Customer Team. The primary purpose of the role is to drive commercial growth through market-leading data products. Reporting to the Head of Digital Analytics, the Data Manager is responsible for producing, delivering, and performing all audience-led commercial activities. The role supports sales in delivering targeted audience-led campaigns for advertisers and manages relationships with third parties, including the Data Management Platform.

Key Responsibilities

Audience-Led Commercial Data Products

• Own ideation and delivery for Hearst’s audience-led commercial data products.
• Build, maintain, and refine audience segments, ensuring consistency in taxonomy.
• Develop bespoke and productized audience solutions for all commercial teams.
• Identify new data-led opportunities for commercial teams to proactively enter the market.
• Collaborate with external advertisers to understand their target audiences and design effective campaigns.
• Provide training and collateral for broader commercial teams.
• Prepare regular reports and presentations on campaign performance, insights, and recommendations.
• Stay updated with online advertising trends, DMP capabilities, data privacy laws, and changes in the ad tech landscape.

Data Management Platform (DMP) Relationship

• Manage the relationship and technical upkeep of the Data Management Platform.
• Ensure maximum commercial value from the DMP relationship.

Hearst Audience Products

• Manage and expand Hearst's commercial data products by integrating first-party data.
• Develop strategies for first-party data collection to enhance advertiser support and campaign performance.
• Explore opportunities for data enrichment.

Data Matching

• Manage Data Matching setup for new advertisers, including test mapping, data enhancement strategy, and KPI communication.
• Prepare audience segments for activation and provide insights for campaign reporting and optimization.
• Prepare and present QBR decks for clients.

Digital Analytics

• Support data and insight initiatives to understand user actions across our ecosystems.
• Collaborate with key stakeholders to provide actionable insights and build reports for ongoing measurement.
• Promote a self-serve culture by providing training and education on data usage.

About You

The ideal candidate will have:

• Proven experience (3+ years) managing data in an online advertising context, preferably in media or magazine companies.
• In-depth knowledge of Data Management Platforms (DMPs), particularly Permutive.
• A solid understanding of Ad Serving Technology (GAM), programmatic advertising ecosystems, and audience segmentation techniques.
• Knowledge of data privacy laws and regulations pertinent to online advertising.
• Strong analytical skills and experience interpreting data to inform business decisions.
• Proficiency in using analytics and visualization tools (e.g., Google Analytics, Looker Studio).

What We Offer

At Hearst UK, you'll enjoy a wide range of perks and benefits, including:

• 25 days’ holiday (with the option to buy up to 5 additional days)
• Hybrid working – Three days per week in the office