Join Wrike as a Digital Marketing and Data Specialist

Wrike is the leading work management platform, designed for teams and organizations to enhance collaboration, innovation, and productivity. By consolidating all work into one place, we eliminate complexity, boost efficiency, and empower teams to focus on purpose-driven tasks.

About Wrike

Our Vision: A world where everyone is free to focus on their most meaningful work, together.

As a crucial member of our Digital Acquisition Team, you'll delve into digital media analysis, optimize digital channels, and provide actionable insights to improve our marketing campaigns.

Key Responsibilities

• Plan, execute, and optimize online marketing campaigns, particularly Paid Search.
• Regularly analyze, report, and optimize campaigns, including performance analysis, statistical evaluations, and message optimization.
• Perform monthly channel forecasts.
• Enhance campaign efficiency using scripts and automation tools.
• Monitor and manage keyword bids, budgets, impression shares, quality scores, and other key metrics.
• Create and manage extensive keyword lists.
• Provide strategic recommendations and implement strategies for keyword opportunities, campaign structuring, targeting, and other aspects of paid search.
• Generate standardized reports to monitor digital channel performance.
• Create visualizations to offer self-serve insights to stakeholders.
• Offer innovative ideas to improve campaign effectiveness.

Required Skills & Experience

• 3+ years of hands-on experience with PPC (Google Ads, GDN, Facebook), preferably in a B2B setting.
• Proficiency with web analytics tools like Google Analytics.
• Strong understanding of performance marketing channels and experience optimizing campaigns using KPIs such as CPA, ROAS, etc.
• Analytical mindset with a creative approach to strategize and execute A/B tests within campaigns.
• Advanced Excel skills (including lookups and pivot tables).
• Expertise in data visualization.
• Passion for exploring data to unearth insights.
• Resourcefulness and a proactive attitude.
• Exceptional attention to detail and organizational skills.
• Excellent written and verbal communication abilities.

Interpersonal Skills

• Strong communication and collaborative skills in distributed, multi-functional, multinational teams.
• Ability to foster a fun and productive team atmosphere.

Perks of Working At Wrike

• 25 days of holidays
• Sick leave compensation
• Benefit plus cafeteria
• Private healthcare membership (Canadian Medical)
• Meal vouchers
• Pension plan
• Mobile tariffs
• Annual transportation coupon reimbursement ("Lítačka")
• Multisport card
• Parental leave

Your recruitment buddy will be Marketa Rezacova, IT Recruiter. #LI-MR1

About Wrike and Our Culture

We are a team of innovators and creators addressing the complex work challenges of today and tomorrow. Wrike promotes a hybrid work model, meeting 2-3 times a week for those near an office hub, to maintain our culture of collaboration and rapid problem-solving.

Our Core Values

Customer-Focused: We prioritize our customers, ensuring their journey and experiences with Wrike drive our decision-making and actions.

Collaborative: We work and win as one team, each contributing unique strengths to generate diverse thoughts and superior outcomes.

Creative: Through continuous innovation, we transcend conventional boundaries, fostering a workplace that encourages creative thinking to deliver extraordinary work management solutions.

Committed: Ownership is embedded at all levels, empowering every team member to contribute to our shared success and growth.

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