Digital Marketing Data Analyst for Clinical Trial Recruitment - FSP

Join Our Team: Digital Marketing Data Analyst for Clinical Trial Recruitment at IQVIA

We're on the hunt for a highly capable Digital Marketing and SEO Data Analyst to enhance our clinical trial recruitment strategies. At IQVIA, you'll be a crucial part of a vibrant team, applying your analytic skills to boost our recruitment campaigns through precise data analysis and strategic insights.

Key Responsibilities

Data Analysis and Insight Generation: Leverage various data sets to craft actionable insights that heighten the effectiveness of our digital marketing investments. You'll focus on developing detailed patient insights and identifying specific cohorts for targeted advertising, which sharpens the focus and reach of our digital recruitment initiatives.

Market Intelligence: Execute thorough market analyses to ascertain successful tactics in clinical trial recruitment. Your findings will help reduce risks and maximize the Return on Investment (ROI) of our marketing endeavors.

Content and SEO Optimization: Take charge of optimizing content and enhancing SEO strategies to improve the targeting and impact of our digital advertisements. You'll ensure that all content is judiciously crafted and optimally positioned to engage the most relevant audiences.

Collaboration: Work alongside cross-functional teams and external vendors to weave analytics and insights into our broader digital marketing and content strategies.

Qualifications

You should bring a robust background in digital marketing analytics and SEO, with hands-on experience using tools like SEMRush and Ahrefs. We expect at least 4 years of experience in similar roles, preferably within healthcare, pharmaceuticals, or a relevant highly regulated sector. While specific industry experience is a plus, it is not mandatory.

Your skill set should include a strong acumen for translating complex data into clear, actionable insights and strategies. Stellar communication abilities are essential, allowing you to convey intricate data points to non-technical stakeholders effectively. Furthermore, candidates should be well-versed in managing data extraction from diverse sources and employing analytical techniques to propel insight-driven marketing.

A degree or certification in digital marketing, statistics, data science, or a related field will strengthen your application.

About IQVIA

As a global leader in advanced analytics, technology solutions, and clinical research services for the life sciences industry, IQVIA is dedicated to pushing the boundaries of human and data science. Our mission is to help build a healthier world. Discover more about our career opportunities at .

IQVIA is firmly committed to creating a diverse and inclusive workforce, providing equal employment opportunities to all, including veterans and individuals with disabilities. Learn more about our commitment at and our vaccine requirements at .

The starting salary for this role ranges from $91,400 to $175,100 annually, depending on qualifications, location, and other factors. This may include additional forms of compensation such as bonuses and company benefits. For a detailed overview, visit .

Ready to make a significant impact in a challenging yet rewarding field? Apply now to become a key player in our data-driven endeavors at IQVIA!