Join Our Team: Executive - Marketing Data Analytics at PCCW

We are looking for a skilled Executive - Marketing Data Analytics to join our innovative team at PCCW. This role involves utilizing advanced analytics to drive strategic decision-making and improve digital engagement across our platforms.

Key Responsibilities

Analyze User Behavior and Content Patterns: Apply advanced data analytics techniques to study user behavior and content engagement across our media channels.

Web and App Performance Tracking: Use Google Analytics and other platforms to monitor performance, ensuring optimal user engagement and effective digital marketing.

Data-Driven Strategy Development: Work closely with marketing, content, and product teams to craft strategies based on rigorous data analysis.

Reporting: Generate detailed monthly and weekly reports on content performance, campaign success, and crucial business metrics.

Market and Competitor Research: Conduct thorough research on market trends and competitor positioning to inform strategic decisions.

Data Visualization: Create compelling visualizations with tools like Tableau and Power BI to present data insights effectively to stakeholders.

Advanced Analytics Projects: Engage in predictive modeling and machine learning projects to enhance customer targeting and personalization efforts.

Continuous Learning: Stay abreast of the latest trends and technologies in data analytics and digital marketing.

Skills and Competencies

Educational Background: Bachelor’s degree in Data Science, Statistics, Computer Science, Business Analytics, or a related field. An advanced degree is preferred.

Industry Experience: Proven background in data analytics, especially within entertainment, media, or streaming services.

Technical Proficiency: Expertise in SQL, Python, R, Google Analytics, Tableau, and other analytics tools.

Strong Analytical Skills: Ability to solve complex problems using analytical approaches and tools.

Digital Marketing Knowledge: Deep understanding of web analytics and digital marketing optimization.

Research Skills: Experienced in conducting secondary market research and competitive analysis.

Communication Skills: Excellent communication abilities in Bahasa and English, crucial for team coordination and stakeholder management.

Industry Knowledge: Good grasp of the entertainment landscape, particularly in streaming and digital content preferences.

Passion for Entertainment: A keen interest in K-dramas and Asian entertainment content is an asset.

At PCCW, we offer a creative environment where you can use your skills in data analytics to make a measurable impact on our products and services. Join us to advance your career in a dynamic industry while working on projects you're passionate about.

Tools Proficiency Required

• Google Analytics
• Tableau
• SQL (BigQuery)
• Social Media Analytics Tools
• SurveyMonkey

If you are driven by data, inspired by entertainment, and ready to influence decision-making in a leading media company, apply to become part of our team at PCCW today!