[Hiring] Lifecycle Marketing Manager @Blend360

Job Opportunity: Remote Lifecycle Marketing Manager

Sep 27, 2024 – Blend360, a leading AI services provider, is hiring a remote Lifecycle Marketing Manager in the USA. Earn $55-$70 per hour.

Company Description

Blend360 is at the forefront of AI-driven services, dedicated to creating impactful solutions for clients through advanced data science, AI, technology, and human expertise. Our mission is to bring bold visions to life by seamlessly integrating human talent with artificial intelligence. At Blend360, we believe in the power of people and AI to make a meaningful difference, fostering innovative and fulfilling projects for both our employees and clients. Discover more at .

As a critical member of our U.S. Client Marketing team, the Lifecycle Marketing Manager will deepen client relationships by delivering diverse marketing services. This position involves supporting clients at various engagement stages, collaborating with internal and external teams to drive B2C and B2B marketing programs, ultimately aiming to grow client businesses and boost incremental revenue.

Job Description

• Collaborate with Account Executives and Client Marketing leadership to pinpoint business development opportunities, crafting strategic proposals, project scopes, timelines, and deliverables.
• Develop scalable marketing templates to enhance speed to market and ensure consistency across teams.
• Leverage past projects to create standardized marketing materials, including PowerPoint presentations.
• Utilize data and industry tools to formulate marketing recommendations and present insights to clients.
• Manage the delivery of marketing projects from start to finish, prioritizing tasks across multiple projects and stakeholders.
• Implement Proprietary Consumer Marketing platforms and sponsorship assets where suitable.
• Oversee third-party partners contributing to creative and strategic initiatives.
• Coordinate cross-functional projects with teams in analytics, technology, sales, product development, and marketing.
• Innovate solutions to enhance client engagements and resolve challenges effectively.
• Handle ad hoc requests from key stakeholders, including senior leadership and clients.
• Assist in budget forecasting and contract management.

Qualifications

• Bachelor’s degree or equivalent with a minimum of 10 years of relevant experience.
• 10+ years of marketing experience in the financial services sector, covering direct response, performance marketing, advertising, or consulting.
• Proven success as a lifecycle marketing strategist, adept at leading advisory engagements for consumers or small businesses.
• Experience in data-driven marketing strategies, including segmentation, targeting, multi-channel delivery, and insights.
• Self-motivated, detail-oriented, and capable of delivering strategic thought leadership.
• Ability to drive business development and create effective sell-in materials.
• Comfortable working cross-functionally with consulting, marketing, decision science, product, legal, compliance, and sales teams.
• Proficient in Microsoft Excel, PowerPoint, and Word.

Desired Qualifications:

• 10-15 years of experience, mainly in B2C and B2B product or payments marketing, go-to-market strategy, market research, or payments consulting.
• Expertise in designing and executing multichannel marketing engagements, including acquisition and lifecycle marketing, research, and digital/media campaigns.
• Ability to manage complex projects across multiple stakeholders.
• Strong client relationship management and subject matter expertise.
• Excellent analytical skills, capable of transforming data into actionable marketing insights.

Additional Information

Note: This role does not qualify for immigration sponsorship.

The pay range for this role is $55-$70 per hour, with actual compensation based on experience, skills, certifications, training, and location. BLEND360 also offers a competitive benefits package, including medical, dental, vision, 401K, PTO, commuter benefits, spending accounts, life insurance, disability coverage, and EAPs.

A Commitment to Diversity:

At BLEND360, we embrace diversity as a cornerstone of our success. We aim to foster an inclusive workforce that reflects the diverse perspectives of our clients. Our commitment to equality is ongoing, supported by intentional actions and continued learning. We invest in understanding and enhancing