[Hiring] Performance Social Strategist @Power Digital Marketing

Job Opportunity: Performance Social Strategist at Power Digital Marketing

📅 Date Posted: July 10, 2024
📍Location: Remote (Colombia)

Who We Are

At Power Digital Marketing, we are a tech-enabled growth firm specializing in marketing, consulting, and data intelligence. Our mission is to ignite revenue and brand recognition for both leading and emerging companies globally. Our people-first approach values diverse backgrounds and experiences, believing they are the cornerstone of our success. We aim to be the world's most valued and respected private growth marketing firm, known for our scalable brand, culture, and services.

Our full-service offerings include SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development. We focus on driving revenue growth and brand recognition for our clients.

NOVA - Our Proprietary Technology

At the core of Power Digital is nova, our proprietary technology that analyzes businesses through first-party data. This technology simplifies investment planning for marketing and M&A diligence, offering unparalleled value by putting marketers in strategic positions. Our team manages billions in media and continuously challenges traditional planning and measurement through meticulous testing and data science.

**Advanced proficiency in spoken and written English is required.**

A Day in the Life

As a Performance Social Strategist, you will develop and execute comprehensive social media strategies for clients across various industries. Responsibilities include creating unique brand voices, managing influencer relationships, and overseeing all facets of social media content creation and execution. You'll be part of a fast-paced, collaborative environment, staying ahead of industry trends to deliver innovative and impactful campaigns.

Responsibilities

• Leverage AI technologies to enhance and optimize business processes.
• Utilize Power Digital's Nova ecosystem within your department.
• Social Strategy Development: Craft and implement comprehensive social media strategies aligned with client goals.
• Influencer Programming Strategy & Production: Lead influencer campaigns through identifying talent, negotiating terms, and managing deliverables.
• Performance Influencer Production: Manage end-to-end influencer collaborations for performance-based campaigns, optimizing client ROI.
• Boosted Post Management: Drive engagement and follower growth through strategically boosted posts.
• Commerce Optimization: Manage and optimize social commerce initiatives on platforms like TikTok and Meta.
• Data-driven Reporting and Analytics: Provide insightful reports showcasing campaign performance and forecasting future trends.
• Cross-functional Collaboration: Work closely with internal teams to align on client objectives and resource leveraging.
• Client Communication: Maintain clear and regular communication with clients, offering performance insights and optimization recommendations.
• Continuous Learning and Innovation: Stay up-to-date with industry trends and platform updates to improve influencer campaigns.

Role Requirements

• 2+ years of experience in social media, preferably in an agency setting.
• Industry Expertise: Keeping up with social media trends, algorithm changes, and platform updates.
• Client Variety: Proven ability to manage social media strategies across various industries.
• Strong Analytical Skills: Capable of analyzing data and making data-driven decisions.
• Commerce Management Experience: Experience with social commerce initiatives on platforms like TikTok and Meta.
• Performance Influencer Management: Expertise in managing influencer campaigns for performance metrics.
• Proficiency in Ads Manager Platforms: Familiarity with Ads Manager tools across Meta and TikTok.
• Autonomous Workflow Capability: Self-motivated and able to work independently.

Key Performance Indicators (KPIs)

• Meet 100% of account goals/targets.
• Achieve within 15% of target forecasts or have key recommendations for hitting goals.
• Maintain a client churn rate below 10%.
• Fully understand and execute departmental