[Hiring] Product Marketing Manager @Syrup

Job Opportunity: Remote Product Marketing Manager at Syrup

📅 Date: Jul 10, 2024

🌎 Location: USA (Remote)

💸 Salary: Competitive salary with equity participation and benefits

About Syrup

🌍 In a world facing deep supply chain disruptions, omni-channel networks, and sustainability-focused consumers, next-generation inventory systems are essential. 🍯 That’s why we are building Syrup, an AI-powered predictive software platform designed to enhance inventory decisions in commerce. By leveraging real-time data, we empower merchandising and planning teams with recommendations on allocation, ordering, and inventory management.

🚀 Our mission is to transform commerce from a wasteful industry to one characterized by inventory excellence at every stage of the value chain. 👔 Backed by Google's AI fund (Gradient Ventures) and former executives from top companies like Adidas, Zalando, ASOS, Reebok, Bonobos, Salesforce, ThredUp, and Stripe, we collaborate with fast-growing brands such as Faherty, Reformation, and Desigual.

About The Role

As Syrup’s product marketing lead, your passion for our products, market, competitors, and go-to-market strategy is essential. You will develop empathy for our target personas and create product positioning and messaging that wins their trust. Your role involves balancing strategic and tactical tasks, ensuring Syrup achieves our ARR growth objectives.

Responsibilities

• Develop and execute go-to-market strategies for Syrup product lines, with inputs from sales, marketing, and product leadership.
• Coordinate all aspects of sales enablement, including pitching materials, messaging, competitive talking points, objection handling, price positioning, etc.
• Manage the GTM side of product release/launch processes, providing messaging, training, and collateral support.
• Collaborate with product management on research projects to understand our ideal customer profile, market dynamics, and competitive positioning.
• Support field marketing efforts, including evaluating tradeshows, creating content and campaigns, and maintaining in-booth demos and collateral.
• Lead launch-related account-based marketing activities, including developing communications and collateral, identifying target accounts, and creating sales strategies for new and cross/up-sell business.
• Define OKRs and performance metrics for GTM activities related to product marketing.
• Participate in monthly product strategy reviews and quarterly budget reviews.

Requirements

• 5+ years of B2B technology experience in product marketing, product management, or operations.
• Strong strategic communication skills in various formats (written, spoken, slides, diagrams, etc.).
• Proven ability to develop and deliver cohesive go-to-market strategies.
• Capability to thrive in a dynamic, fast-paced environment, managing multiple tasks and prioritizing effectively.
• High attention to detail, with demonstrated accuracy and thoroughness in project management.
• Ability to travel domestically and internationally (average twice per quarter).
• Bachelor’s degree or MBA.
• Knowledge of the retail technology landscape is a plus.

What We Offer

At Syrup, we foster a fun, friendly, respectful, collaborative, diverse, and mission-driven environment. We care about people, the planet, and our product. Here’s what we offer:

• Impact: Work in a growing company on cutting-edge technology with a diverse, driven team.
• Flexibility: Work from almost anywhere. Our team spans Europe and the East Coast of North America, with quarterly in-person summits in various exciting locations like Barcelona, Madrid, Los Angeles, Warsaw, Boston, New York, and Montepulciano.
• Equity: Significant equity participation for all early employees.
• Benefits: Comprehensive health, vision, and dental coverage for employees and their families.
• PTO: Take the time you need when you need it.

We offer a competitive base pay with the NYC salary range of $150,000 - $180,000, and a similarly competitive range in other locations. Salary is commens