Join the NFL as a Manager of Marketing Data Science in New York City

Overview/Objective

Elevate your career with a pivotal role as Manager of Marketing Data Science at the NFL's Data & Analytics team, based in our corporate HQ in New York City. Your work will lead the innovative Fan 1:1 initiative, which leverages advanced data science to transform marketing strategies and amplify fan engagement. This role is ideal for those who excel in a fast-paced, collaborative environment and are eager to drive change in a global sports context.

Key Responsibilities

As a leader in this strategic position, you'll:

• Develop strong analytics partnerships across various teams, functioning as a consultant to drive marketing excellence through impactful analytical solutions.
• Lead data-driven investigations, formulate crucial marketing questions, and execute experiments that provide measurable business enhancements.
• Use advanced data science methods such as segmentation and predictive analytics to deepen understanding of fan behaviors and improve marketing strategies.
• Transform analytical findings into targeted audience segments to boost fan loyalty and engagement.
• Manage the full lifecycle of analytic products, from concept through deployment, adhering to high analytical standards and aligning with business goals.
• Design and implement A/B testing to constantly refine marketing tactics based on robust data analysis and real-time feedback.
• Continuously improve analytic tools and strategies, adjusting to campaign feedback and market shifts for optimal ROI.
• Direct the management of critical KPIs related to customer engagement, expanding access to essential insights for strategic decision-making.
• Ensure data integrity and quality by collaborating with technology and quality assurance teams.
• Promote an agile and collaborative team culture using tools like Jira for swift implementation of innovative solutions.

Required Qualifications

To succeed in this role, you should have:

• A demonstrable track record of using data-driven insights to drive marketing success.
• At least five years of experience in customer data analytics, with expertise in SQL, Python, and machine learning frameworks.
• A bachelor's degree in Data Science, Business Analytics, Computer Science, or a related field.
• Solid understanding of data management principles and cloud technologies, particularly AWS tools.

Preferred Qualifications

Experience with MarTech platforms, especially Adobe Experience Platform, and a robust understanding of data privacy and PII management are highly advantageous.

Travel and Physical Demands

Quarterly or bi-annual visits to the LA office may be required.

Salary and Employment Details

This role offers a competitive salary positioned near the middle of our pay range, with consideration given to candidates with exceptional qualifications. NFL employees work a standard 40-hour week under FSLA Exempt status.

Ready to shape the future of sports marketing? Apply now to become a vital part only the NFL's dynamic team.