Join Oviva as a Marketing Data Analyst in Poland

Why Oviva? Join our mission to build a healthier future for all by providing the most accessible and effective care for people living with weight-related conditions. Leveraging our innovative technology and behavior change therapy, Oviva offers app-based healthcare programs targeting obesity and type 2 diabetes. An award-winning digital health provider in Europe, we're expanding rapidly across the UK, Switzerland, Germany, France, and now Poland. Become part of a dynamic team that has already impacted 500,000 patients and contribute to our growing global operations from our new shared service in Poland.

The Role

As a marketing data analyst based remotely in Poland, you'll play a crucial role in shaping Oviva's marketing strategies through detailed data analysis and insights. You will track, report, and analyze performance across marketing and customer funnels, optimize activities based on your findings, and identify key opportunities for growth and conversion.

Key Responsibilities

• Implement and ensure accuracy in marketing tracking using Google Tag Manager (GTM).
• Develop and maintain a comprehensive reporting infrastructure spanning the customer funnel.
• Integrate data from diverse sources like ad platforms, GA4, survey tools, and Salesforce CRM to provide actionable insights.
• Conduct in-depth analysis of major marketing channels and budget allocation to optimize marketing spend and performance.
• Own and enhance the analytics and reporting processes for growth and product marketing within the company.
• Engage in media mix co-ownership and contribute to attribution modeling and performance analysis with internal and external stakeholders.

What We Expect from You

To excel in this role, you should hold a bachelor’s degree in economics, statistics, informatics, or a related field and have at least three years of experience in marketing data analytics, preferably within a B2C startup environment. Strong analytical skills, proficiency in SQL, and familiarity with tools like Salesforce CRM, Google Tag Manager, and LookerStudio are crucial. You should have a good grasp of customer journey mapping and be capable of conducting sophisticated data analyses that inform strategic decisions.

What We Offer

• A chance to make a significant impact on modern healthcare.
• A dynamic role in a high-growth environment with training and development opportunities.
• A flexible and inclusive work culture with competitive salary and benefits including equipment and home working allowances.
• Regular team events and a commitment to our values, focusing on patient-first, continuous improvement, and building winning teams.

Oviva is proud to foster an inclusive environment and is recognized as a Disability Confident Employer. We welcome diverse perspectives and encourage everyone to be their authentic selves at work.

Ready to drive innovation in healthcare? Apply now to start your career with Oviva as a Marketing Data Analyst and help transform the landscape of digital health.

Additional Information:
Company Name: Oviva
Job Title: Marketing Data Analyst (Remote, Based in Poland)