Marketing Data Analyst

About us:
Outliant is a fully-remote, US-based, digital product development and startup consulting company, with a team of culturally diverse creators whose exceptional skills and talents help conceive seamless digital products. Our teams exhibit work-play energy that supports individual growth, as well as encourages the freedom of creativity and “thinking outside the box.”

Our Core Values:
Pursuit of Excellence: We are extremely competitive, ambitious, and driven to be exceptional – as individuals, teams, and as an organization. There is no standard high enough and we will never settle. We aspire to attract, retain, and empower the very best people.
Startup Mentality: Outliant began with 5 startup founders, and startup culture is deep in our DNA. It’s a critical advantage that allows us to move faster, be more resourceful, and empower our team at all levels. We are in the early chapters of our journey.
World-Class Remote Collaboration: Outliant is (and always has been) a 100% remote company – we have no offices and our teams are distributed around the world. Given the freedom and autonomy this provides, we require that our people excel in this remote structure.

About the role:
We’re looking to hire a full-time remote Marketing Data Analyst. For this role, your primary focus will be playing a key role in transforming raw data into actionable insights, driving informed marketing decisions, optimizing campaigns, and enhancing overall business performance.

You’ll have the opportunity to choose your hours and work and learn with a team of world-class engineers and designers, through a commitment to team collaboration, communication, and product quality.

Seniority Level: Mid Level

Responsibilities:

• Analyze complex data sets to identify trends, patterns, and insights that can be leveraged for marketing strategies.
• Utilize statistical techniques and advanced analytical tools to interpret data and provide valuable insights into customer behavior, campaign effectiveness, and market trends.
• Translate big data into actionable dashboards and data visualizations.
• Design and interpret A/B and multivariate tests.
• Collaborate with cross-functional teams to define data requirements, ensure data integrity, and establish best practices for data collection and analysis.
• Design and interpret A/B testing methodologies and analyze results to optimize marketing campaigns, website performance, and customer experiences.
• Provide actionable recommendations based on data analysis to enhance marketing strategies, improve customer engagement, and drive revenue growth.
• Continuously monitor and evaluate marketing performance metrics, identifying areas for improvement and proposing solutions.
• Stay current with industry trends, emerging technologies, and best practices in marketing analytics.
• Collect and analyze complex data on the effectiveness of marketing initiatives
• Forecast future marketing performance.

Requirements:

• 3+ years of proven experience as a Marketing Data Analyst or similar role, preferably in a digital marketing environment.
• Proficiency in statistical analysis and marketing tools like Google Tag Manager and Segment.
• Hands-on experience with marketing automation platforms, web analytics tools, and A/B testing platforms.
• Exceptional analytical and problem-solving skills, with the ability to translate complex data into understandable insights.
• Excellent communication skills, both written and verbal, with the ability to convey complex data findings to non-technical stakeholders.
• Detail-oriented mindset and the ability to work collaboratively in a fast-paced environment.

Nice to have:

• Experience with Hubspot and Mixpanel

What’s in it for you?
As a full-time member of our team, you’ll enjoy:

• Flexible hours, work wherever you choose
• Unlimited PTO
• Non-working holidays per country of residence
• Pro-rated 13th-month bonus in select regions
• Salary increases and performance-based bonuses
• Referral bonuses
• Financial support for online courses
• Mental health and well-being programs
• Fun and casual work environment
• Employee engagement activities and virtual gatherings
• We are a diverse, global team!

Important Notice: To ensure the legitimacy of jobs, we strongly advise to exclusively rely on positions posted here or on our official website: . Our recruitment team communicates solely through email using only @outliant.com email addresses and via LinkedIn.

Please be assured that we are fully committed to maintaining integrity in our hiring process.