Marketing Data Analyst

Company Description

Are you ready to be a major part of something sizeable?

At carsales, we're all about making the process of buying and selling a great experience. For 25 years, we’ve been evolving with the new economy to assist people in their mobility choices for today and the future.

When considering your career, our aim is to provide you with significant opportunities to create meaningful impact. To make this possible, we strive to keep a small-scale feel. Small enough to be flexible and adaptive, small enough to learn from various departments, and small enough to have authentic interactions with leadership.

This might not be what you’d expect from one of the nation’s largest tech companies, right?

One of the best aspects? We grant you the autonomy to pick your work location, be it an office, a hybrid option, or elsewhere, that suits your lifestyle best.

What we offer:

• A place where you can progress your career, where you'll be consistently encouraged to implement new ideas, and a chance to do work that makes a real, significant global impact.
• We take pride in being recognized as one of Australia’s Best Workplaces™ by Great Place to Work®, an AFR BOSS Best Place to Work, a Family Friendly Workplace, and a WGEA Employer of Choice for Gender Equality.
• You'll have the support of a highly-engaged, top-performing team, including a leadership team that you'll actually interact with regularly.
• 18 weeks of paid parental leave for primary caregivers, four weeks for secondary caregivers, and six weeks for gender affirming care.

Job Description

Job Duties

This is your chance to join carsales as a Marketing Data Analyst. This role will be central in understanding, analyzing, and reporting on customer behavior and transactional data, that will be used to drive data-informed decisions.

The Marketing Data Analyst will aid the larger marketing team - digital, consumer, commercial, content, customer - by uncovering actionable business and marketing insights and regular reporting. This role will require collaboration with other teams across the business, such as the data and product teams, to gather insights that can be utilized for marketing purposes. Preparing, transferring, and visualizing data is crucial for this role.

The ideal candidate has a passion for data and generating actionable insights. They will be naturally curious, constantly seeking answers to "why" and comfortable with challenging the norm.

• Utilize data to identify opportunities and/or problems and assess the risk vs reward.
• Work with stakeholders to comprehend the issues they're facing and provide relevant data and insights.
• Proactively seek new or improved opportunities through data analysis and present them to appropriate stakeholders.
• Regular performance reporting against Marketing KPIs.
• Write SQL queries to retrieve data from different data sources.
• Work with stakeholders to understand and interpret analytic results, providing actionable business insights.
• Create clear and succinct visualizations to help stakeholders understand the data, its relevance, and impact.
• Use data to inform financial decisions around marketing, such as budget allocation through marketing mix modeling techniques.
• Review, analyze and produce data-driven attribution methodologies.

Qualifications

What we're seeking

• Evidence of inclusive and interpersonal traits that align you with our behaviors (we change the game, we own it, we step in, we are curious, we don’t take ourselves too seriously).
• Experience in using SQL to handle data.
• Demonstrated knowledge of cloud data warehouses such as Snowflake, Redshift, or BigQuery is a plus.
• Experience in using data visualization tools such as ThoughtSpot, Tableau, Looker Studio, and Power BI.
• Ability to use large-scale data platforms such as Google Analytics 360 and/or similar reporting platforms, like Adobe Analytics, Appsflyer, and Adjust.
• Experience in data-driven attribution modeling or marketing mix modeling would be beneficial.
• Expertise in tag management, from structuring tags, and implementing them via tools like Google Tag Manager or Adobe Launch.
• Capability to launch, analyze and report on a/b tests and conversion rate optimization initiatives managed through tools like Optimizely, Adobe Target, and Maxymiser.

Additional Information

A few other things we'd like to mention…

• carsales is an equal opportunity employer and we take pride in cultivating an inclusive and diverse workplace. We encourage applicants of all ages, genders, and backgrounds to apply. If you're a candidate with a disability or require adjustments to perform your best, let us know how we can support you.
• We understand the importance of work-life balance and offer a range of flexible working options, including part-time work. We're open to discussing this during our recruitment process - if you're interested, just ask.
• We're a proud member of the Circle Back Initiative, committed to providing every job applicant with a response.
• Successful candidates joining the carsales family must possess ongoing full-time Australian work rights and are required to undergo a National Police Record check.

So, come join our team - because every role is a major part in our plan to grow big.